FOOTBALL Didier Grande and former handball world champion Bertrand Roiné have launched Fans Shemagh, these keffiyehs in the colors of the 2022 World Cup countries. Some liken the idea to a textile equivalent of the vuvuzela du-qatarnbsp-held-agrave-linvention-de-deux-franccedilaisnbsp-bb74b0a.jpg” alt=”2022 World Cup: What if Qatar's “vuvuzela” two French people?” />
Didier Grande poses with a shemagh fan in French colors — W.Pereira
- The former Franco-Qatari handball player Bertrand Roiné, along with Didier Grande, launched the Fan Shemagh, a keffiyeh in the colors of the nations of the 2022 World Cup
- The product has won over local brands. Enough to make it the vuvuzela of the 2022 World Cup?
From our envoy; special to Doha,
“It’s a jackpot!” In his tent at Lusail's Arabian Nights – where is recreated the atmosphere of a camp in the middle of the desert – Didier Grande is satisfied with a pleasant coincidence. Right in front of him, two Saudi women set up a selfie corner for tourists addicted to the networks. The insurance for this expatriate French people to see their Shemaghs on the posts of influencers who will pass by in the area. Shemaghs are a type of keffiyeh that Didier and his famous sidekick Bertrand Roiné (former handball world champion with the Blues) have decided; to decline in the colors of all the nations of the World Cup. We call ça the Fan Shemagh.
The ex-professional handball player nailed in bed with a nasty cold, it’s his buddy who welcomes us to tell the genesis. It’s been two years ago. “One evening, during a qualifying match for the French team that we were watching with friends, my 5-year-old son showed up with a Shemagh that we had bought. at the souk. He put it on his head and got down. dancing in front of the TV. Çtilted.”
And at import the notion of eco-responsibility into Qatar. “We sell the Shemagh with a packaging which is a compostable corncob bag. We also rolled it up. in kraft paper. In short, not plastic.” The competition can't say the same, if green considerations don't go over their heads. Available at the metro exit or in the souk, these keffiyehs look more like a keffiyeh. what you expect from a cheap product: good synthetics that stick to you; the skin when the sun is set; on thermostat 200. And whose cut would be coarser.
“We refused to do something parody, like pranks and tricks, so as not to offend middle eastern culture.” We leave the customer as the only judge, in the meantime, the good news is that there is a market. And that’s all that matters when you aspire to become the “vuvuzela of the 2022 World Cup”.”
Luckily, the World Cup 2022 mascot is a shemag
Not really an ambition, by the way “These are people who pointed it out to us. We hope that this is what will come out of this World Cup in Qatar. We would like to see people at the stadium and around the stadiums with the Shemagh, bring some home. It’s soonôt Christmas too.” To arrive at; their ends, the two Frenchmen rely on mass distribution. But not too big. The creators of the Shemagh fan once considered to work with Carrefour before backtracking, the production load was unsustainable for a box. human size. On the other hand, the habit is on sale at; Fnac in Doha and in museums in the emirate. It is also available at Printemps de Doha, which opened recently. A gateway to a new market. “They would like us to do it in the colors and in the colors.” the effigy of Spring.”
At the entrance to the Fan Shemagh stand at; Arabian Night – W.Pereira
Doha Airport is also keeping a close eye on this derivative product. independent, although the tandem of entrepreneurs prefers to stay in the background for the moment. During the World Cup, the international airport is FIFA territory, which is known without mercy. for anything that deigns to compete with it. Didier Grande pays great attention to that. “When it was discovered that the World Cup mascot would be a shemagh, some media associated us with it. to she. We refused. to do so openly so as not to encroach on Fifa's territory. But if people associate us with it, so much the better!” A happy coïncidence, one more.