In recent years, the influencers market has been disrupted by a new type of virtual competitor that, without the demands or whims of humans, manages to multiply profits and followers. The new exponent of this species is Rozy, which already has more than 65,000 followers on Instagram and it billed almost a million dollars.
The 22-year-old digital influencer from South Korea began to gain notoriety when she appeared in a television commercial in June 2021. Since then, he has achieved more than 100 sponsors of the most varied condition.
Since its conception it has not stopped billing. In the space of a few months, he has already participated as a model in campaigns for the car manufacturer Chevrolet and published his visits to different luxury hotels on his networks.
Too signed eight exclusive contracts and starred in two commercials for Asian television. Baek Seung Yeop, Director of Sidus Studio X, said that “we have already reached our profit target and I believe that Rozy will be able to earn more than 1 billion KRW (about $ 854,007) by the end of this year.”
No human model was used to produce this digital figure because, according to Baek Seung Yeop, who measures the pulse of the time, “the MZ generation (Millennials and South Korean Zs) he does not like to have to hide his flaws or reveal them”.
Although the final formula is a secret, the preferred models of the millennials from the 80s to the 2000s were used. 800 expressions and movements which were captured from the 3D image of a real actor.
“In the first three months that Rozy’s Instagram page worked, no one realized that it was a virtual 3D model,” they say from the production company.
Nor did they take Western beauty as a standard. Although Rozy doesn’t have a single flaw, her Instagram account conveys a haunting feeling of naturalness.
Due to these no minor details, this humanized animation is very close to overcoming the uncanny valley (disturbing valley), that is, its design and movements are so natural that They deceive our brain, provoking us the same empathy as a fellow man.
If Rozy, or any other humanoid, were to come close to looking like a human being, but were unable to fool our brains, it would provoke an uneasiness that would make us uncomfortable and prevent us from generating any empathy.
Her managers do not want limits for Rozy’s career and seek to expand her activities to film and entertainment programs. The CEO of Sidus understands that the popularity of virtual influencers is on the rise because it is much easier to collaborate with them for advertising campaigns.
Rozy’s great rival is called Ayayi, who was placed in the category of human meta. It was the first of its kind within China and was created by Ranmai Technology Company.
Ayayi is a virtual creation with human features.
In his first post on Xiaohongshu, a social shopping platform, got over 3 million views and managed to accumulate more than 40,000 followers during his first appearance.
From then on, his consecration increased. Since then, she has been invited to top events where she makes her virtual appearance on a screen, took photos with some of those present and greets. Quite a celebrity.
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