Maurici Badia (left) and Joan Álvarez, co-founders of Hannun.
In 2017 Maurici Badia returned to Spain after several years living abroad and rented an empty apartment. He went to the internet in search of inspiration to equip it and realized, he says, that there was not a company or brand that offered the type of furniture he liked: handmade, sustainable, local, with minimalist finishes, solid wood …, and saw an opportunity. Today, four years later, Hannun, the company he founded the following year to fill that gap, has a turnover of 3.5 million euros, sells in 27 countries and aims to achieve revenues of 100 million in 2025.
“It is the typical company that comes out of the garage of your parents’ house,” says Badia by phone, who began by manufacturing the pieces himself in the garden of the family home. “I started with the prototypes and to validate the idea what I did was hang them directly on Wallapop”, he adds. At that time it produced on demand.
Then he took his proposal to Instagram and began to build a community around it. “But it wasn’t until a few months later that he started giving some money, it seemed like it made sense, and I launched myself into registering as a freelancer. And then to create the limited company in 2018 ”, comments this 31-year-old training engineer born in Matadepera, Barcelona. The project attracted the attention of the Demiun incubator, who offered to continue developing it with their support. “And there they taught us the whole topic of digital marketing, investment, technology, finance, legal issues …”.
The moment that Badia remembers as the most symbolic and important in the company’s trajectory is when they opted to outsource production. “Either we are good at creating a brand and community, or we are good at manufacturing; we can’t be good at everything. So we decided to be good at creating that brand, that community, those values ”, he asserts. “And we hit the nail on the head because there had been, since the 2008 crisis, a series of artisan workshops all over Spain wanting to work.”
Hannun, which already registers profits and whose team is made up of 55 people, currently has a network of more than 60 artisans in 25 workshops located in Catalonia, Galicia, the Valencian Community, Madrid and Murcia. “What we did was create a product department that not only designs, makes proposals and takes materials into account, but also does that search and enlists those workshops, which are trained in everything that has to be done. see with e-commerce ”, says the entrepreneur.
One of the most important pillars of the company’s philosophy is sustainability. “Our furniture is committed, above all, to society and the environment. They leave a green path behind ”, highlights the co-founder and director of the department of culture. The wood they use comes from certified sustainable exploitation forests or is recovered; the latter accounts for 25% of the company’s turnover and is treated with non-polluting varnishes. They are also about to launch a collection with recycled plastic extracted from the Mediterranean.
In the packaging of the products they follow the same criteria and their packages are made with recycled and recyclable cardboard. It is in the distribution where is one of the main challenges in this regard. 60% of its sales are national, which means that the rest has to be transferred to the destination countries, the main ones being France, Germany and Italy, with the carbon footprint that it entails. “We have thought about it many times, but it escapes us because what we cannot do now is create our own transport fleet”, he says, “we are waiting for someone to take out a 100% electric fleet to use it”.
For the future, they aspire to reach more corners of the house. “We want to be the number one player in all of Europe in sustainable products for the home. And that’s where the furniture comes in, which is where we are now, but we want to expand to everything that has to do with the home, at the level of utensils, materials … ”, says Badia. Another of the pillars on which they support their growth plans is art, to which they will dedicate a vertical: “We are going to open agreements with artists so that we can also have sculpture, painting… at Hannun at an affordable price”.