After you have launched a tool to conduct interviews at a distance, the Anchor has a feature to easily convert the discussions into video podcasts. As a reminder, Anchor is a service for the creation and distribution of podcasts, which has been acquired by Spotify in 2019.
Since last year, Spotify has decided to become a giant of the podcast. While the european platform was already the leader of the music streaming, it has decided to put the podcasts in the foreground, in the same way as the music. The goal is to make Spotify the equivalent of YouTube for audio content. And in order to achieve this objective, Spotify has made numerous acquisitions, including that of Anchor, a tool that allows you to create and publish podcasts.
And during the pandemic, this tool acquired by Spotify tries to facilitate the creation of podcasts while respecting the rules of social distancing. April 10, Anchor has launched a feature that allows you to conduct interviews at a distance, and then make episodes of podcasts. And this week, it launches another feature that, this time, to facilitate the creation of podcasts with records of video calls.
Create podcasts respecting social distancing
When you use a tool like Google Meet, Zoom, Skype or FaceTime to chat with someone, you can use the recording functionality of these tools (in some cases, this requires a paid account on the video conferencing service), and then put the recording online on the website of Anchor.
The tool Spotify deals with the extraction of the audio, and then puts the audio portion available to the creator in the editor podcasts. On this editor, it is then possible to edit the record, and add elements such as an introduction, interludes, etc
“From today, the tools of Anchor that can convert your video files into audio editable. Thus, while maintaining your connections face-to-face via video chats and hangouts-virtual, you can easily capture the conversation so that everyone can hear it turning it into a podcast “, we read in a post Anchor.
Today, podcasts are an essential component to the growth of Spotify. In the last quarter of 2019, the streaming platform has registered 10 million new subscribers, referring to the quarter in which it was observed the highest net increase in the number of users. However, this sharp increase may be attributed to the podcasts.