IPhone sales have declined during the first three months of the year. But the revenues generated by the services and by wearables Apple have been on the rise.
Since the beginning of the year, we’re always talking about the impact of coronavirus on the sales of Apple, whether it was because of the containment measures, or because of the disruption caused by the pandemic on the supply chain. This week, the firm of Cupertino has announced its results for the quarter which was completed at the end of march. And as expected, iPhone sales have decreased. More specifically, as reported by the site TechCrunch, the iPhone has generated 28,96 billions of dollars to the firm, compared to $ 31.1 billion during the same period in 2019. As a reminder, in the month of February, Apple had already announced that he would not achieve its forecasts for this quarter.
Nevertheless, Tim Cook remains optimistic, since Apple seems to have mitigated the impact of the crisis of the COVID-19. ” This may not be the quarter that we would have been without the pandemic, but I think I can’t remember a quarter where I was more proud of what we do or how we do it “, said the Apple boss at a conference, according to Business Insider.
Increase of the revenues generated by wearables and services
If the income generated by the iPhone, have declined, those of the category of wearables (which includes the Apple Watch, the AirPods as well as the HomePods) were on the increase during the quarter, from $ 5.1 billion to $ 6.3 billion. The service has also generated more money. The income of this category, which includes subscriptions, like Apple TV+ or Apple Music, has generated $ 13.3 billion.
In total, Apple generated $ 58.3 million during these three months, which represents an increase of 1 % compared to the same period in 2019. For the rest of the year, the firm of Cupertino remains prudent. Nevertheless an improvement of the application would have been observed in the second half of the month of April.
As a reminder, despite the pandemic, Apple has recently released a new iPhone : the iPhone IS (2020). It is a model that is compact and affordable with which the firm against the offerings from brands like Samsung, Huawei or Xiaomi in the segment of devices mid range. Earlier, Apple also launched a new iPad Pro.
Otherwise, the firm is also preparing for the launch of the iPhone 12, which should be its first iPhone 5G. Normally, these should be out in September. But some media suggest the possibility that Apple decides to postpone the launch because of the pandemic.
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