Cristiano Ronaldo became King Midas of Instagram; he turns everything he touches to gold, including himself. Brands are clear when it comes to betting on the Portuguese footballer to be the promotional image of their products, to the point that is the person who earns the most money every time he publishes a sponsored post in his account.
As published Hopper HQ, portal specialized in social networks, CR7 earn $ 1.6 million every time you sponsor a product on Instagram.
In other words, Cristiano makes more than 40 million dollars a year thanks to his publications on the social network. An amount that exceeds what he earns playing for Juventus, his current club. Yes: the Portuguese wins more as an influencer than as a footballer.
Yes OK Ronaldo is the person with the most followers in the world on Instagram (308 million followers), had never occupied the first position of the ranking as the highest paid on the platform. This list is usually filled with movie stars, musical artists or television celebrities, but the pandemic further triggered the popularity of the player, which has added 125 million new followers in recent months.
Dwayne Johnson -The Rock-, in second place in the ranking. Photo: AP
If we look at the first 10 names on the list, we can see that there is only one more athlete: Lionel Messi, who with 1.1 million dollars per publication is in seventh position from a ranking held mostly by the Kardashian / Jenner sisters and music artists.
The highest paid actor in the world according to the list Forbes, Dwayne “The Rock” Johnson, occupied the first place until the meteoric rise of Cristiano. Nonetheless, he is still the second highest paid person on Instagram at $ 1.5 million per sponsored post.
The top 10 best payouts
- Cristiano Ronaldo: $ 1,604,000 per post
- Dwayne Johnson: $ 1,523,000 per post
- Ariana Grande: $ 1,510,000 per post
- Kylie Jenner: $ 1,494,000 per post
- Selena Gomez: $ 1,468,000 per post
- Kim Kardashian: $ 1,419,000 per post
- Lionel Messi: $ 1,169,000 per post
- Beyoncé: $ 1,147,000 per post
- Justin Bieber: $ 1,112,000 per post
- Kendall Jenner: $ 1,053,000 per post
More prominent figures
The Kardashian / Jenner clan dominates the ranking. Photo: Flow
If we go beyond the top ten names on the list, we keep running into music artists and the Kardashians. In the eleventh and twelfth position is Taylor Swift ($ 1,012,000 per post). Then Jennifer Lopez ($ 988,000 per post), followed by Khloe Kardashian ($ 949,000 per post). The next member of the most popular family in the world We find her in seventeenth place, Kourtney Kardashian ($ 785,000 per post).
In the world of sports we have to go to sixteenth place to find Neymar ($ 824,000 per post) and to find a sports influencer who is not related to football, the presence of Virat Kohlí ($ 680,000), an Indian cricket player, is surprising, followed by Lebron James ($ 474,000 per post).
Marc Mestres (The Vanguard)