Television, television broadcasting – illustrative photo
Prague – Czechs over the age of four watched an average of three hours and 25 minutes a day, which is 18 minutes less than in the exceptional covid year 2021. Compared to 2019, this means a decrease of only one minute. Television viewership is thus returning to normal. This was reported by the Atmedia media agency based on ATO data.
“In 2022, television viewership returned to its average values from 2010 to 2019. Last year also confirmed that television viewership in the Czech Republic has been stable for a long time and has been growing slightly over the past ten years. Television viewers over the age of fifteen spent last year watching television on average 12 minutes more per day compared to 2012,” said Atmedia marketing manager Pavel Müller.
In 2020 and 2021, according to Müller, viewership increased not only in the Czech Republic to record values. The reason was the global covid-19 epidemic and the associated measures against its spread. Watching television was one of the most common activities that people spent their time at home.
In the adult target group of people over 15, television viewing averaged three hours and 44 minutes per day, which is two minutes more than in 2019. In the age group of 15 to 24, it was only 51 minutes a day, which is nine minutes less compared to 2019. Last year, an average of 68 percent of Czech television viewers, i.e. 6.5 million people, turned on the television every day.< /p>
Compared to the countries of the Visegrad Four, television viewership in the Czech Republic has been the lowest for a long time. Slovak, Polish and Hungarian viewers spend more than four hours a day in front of their television screens. For example, in Hungary, which is one of the countries with the highest television viewership not only in the Central European region, people spent the same amount of time watching television last year as in 2020 and 2021. For three years in a row, Hungarian viewers over the age of four watched television in an average of four hours and 55 minutes a day.