While almost three-quarters of the French are going to play this summer, the national map because of the coronavirus, Besançon, in the Doubs, all on the sports nature to make the difference and attract new visitors.The town has made use of high level athletes to be an ambassador of the territory, as the kayaker free-style Marlene Devillez. (JEROME VAL / FRANCE-INFO)
Walk, bike or over the water, no need of a great expedition to take a breath of fresh air. This summer, because of the health crisis, the coronavirus, the French are going to play the national card for the holidays : 71% of those who want to go will choose France as their destination, according to a survey OpinionWay realized during the déconfinement, a share much higher than for a been ordinary. And this is a great opportunity for the territories a bit away from the main tourist tours to attract new visitors. As in the sector of Besançon, in the Doubs region of france, everything about the sports nature to make the difference. The city has in effect all in range of its city center.
Thirteen routes, permanent trail
“In five, ten minutes, one is on the point of view of the hills : the paths of trail roam the seven hills, which monitor the city, “says Thomas Bion, program, Great Hours Still to promote its outdoor activities. It is a thirteen course permanent, with different levels of difficulty based on the colors.”
For this summer special, the agglomeration of Besançon wants to attract tourists through nature sports. (JEROME VAL / FRANCE-INFO)
This is mountain BIKING also to discover the territory of the citadel until the beginning of the mountains of the Jura. “You can practice just about any type of activities, “explains Antoine Maigrot of the direction des sports, Besançon, france. This morning mountain BIKING, but this afternoon, it would have been able to be also running, trail running, hiking, nordic walking.’‘ Besançon and its agglomeration are therefore banking on the outdoor sports to attract a new audience. Top athletes play the role of ambassador.
When we talk about kayaking, we speak of the gorges of the Ardèche or things like that and forget corners like Besançon, where there are less people. While this is nice ! At least, it is really in communion with nature.Marlène Devillez, vice-world champion in kayaking free-styleà franceinfo
Besançon and the Franche-Comté and are away from the mainstream tourist tracks, away from the sea and the high mountains. The territory welcomes 600, 000 tourists, including many foreigners who do come may not be this year. Christine Bresson, communications officer of the metropolis of the Grand Besançon. “Besançon, france, plays it, we do not always know where to place it on a map, but it’s worth it to do a quick hello to all the French to tell them ‘You have probably not thought of for your vacation or a weekend or a few days with a breath of fresh air but it’…”
And to stand out, sports, nature are a good vehicle at this time. “What really are our strengths, that we have become more conscious in this period of confinement, complete Stéphane Crovella, director of Major Hours Nature. And I believe that this is there also something that you research more and more, that is to say, not to lose time in transport really taken with the exterior.” But the competition is tough : all regions want to pull their pin of the game this summer after this period of confinement : it is enough to see the advertising posters in the paris metro to realize it.
Besançon bet on sports for the after déconfinement : listen to the story of Jerome Val–‘—-‘–