“We are very excited to be entering this new phase of collaboration with Facebook,” commented Mark Zagorski, CEO of Doubleverify. “With this partnership, we are adding value to the global brands that we serve across the Facebook ecosystem. You now benefit from an advertising environment that is even more secure in terms of brand safety and brand suitability. “
With the expansion, Doubleverify wants to provide additional solutions for brand measurement on Facebook and Instagram with immediate effect in order to be able to optimize the campaign quality. The company wants to prevent campaigns on the two large social media platforms from being placed in undesirable environments in order to protect the brand reputation. In addition to the new options for brand safety and brand suitability, Doubleverify has also expanded the partnership with Facebook to offer protection against fraud across all inventories and to be able to carry out viewability measurements.
Doubleverify operates internationally and has locations in Tokyo, Los Angeles, London, Berlin, Düsseldorf and Sydney, among others. The company’s customers include brands and agencies, buy and sell-side platforms and publishers. Doubleverify currently employs over 500 people, ten of them in Germany.