Like Spotify, the owners of Tinder and Fortnite are against the policy of the App Store, which picks up a share on the revenue generated by the app developers.
Since Apple has decided to focus more on services such as Apple Music, Apple TV+ or Apple Arcade in order to diversify its sources of income, the way in which the firm of Cupertino is managing the App Store is even more scrutinized. In effect, developers are concerned that the firm uses his shop (which is the only way to install apps on the iPhone) to promote its services to the detriment of competitors developed by third parties.
As you may already know, Spotify for example, has already filed a complaint with the European Commission against Apple, pointing the finger at the ” tax Apple “. And recently, the Commission has announced an investigation into the App Store and Apple Pay, after a complaint antitrust lawsuit filed in march by Kobo, the subsidiary specialized in digital books Rakuten.
And following this news, two important actors of the internet, Epic Games and Game Group, have responded. As a reminder, Epic Games and the company that makes the video game Fortnite. As for the Match Group, it is specialized in the sites and applications meeting. It is, for example, the owner of Tinder.
Of great new actors against the policy of Apple
“Apple is a partner but also a dominant platform, whose actions forced the vast majority of consumers to pay more for third-party applications that Apple defines arbitrary as “digital services” “, said a spokesman for Game Group, as quoted by the website The Verge.
On Twitter, Tim Sweeney, CEO of Epic Games, responded to the announcement of the investigations of the European Commission. While Apple conjures up treatments fair, Sweeney explains that Apple should allow developers to process payments from users directly (so without using the services of Apple and without having to pay the ” tax ” of 30 % that is deducted by the firm of Cupertino), or Apple should allow iOS users to install applications without going through the App Store as is the case on Android. The boss of Epic, also points the finger at the fact that Apple has put in place a special treatment for certain categories of applications.
Here Apple speaks of a level playing field. To me, this means: All iOS developers are free to process payments directly, all users are free to install software from any source. In this endeavor, Epic won’t seek nor accept a special deal just for ourselves.https://t.co/A4sT1eMKMm
— Tim Sweeney (@TimSweeneyEpic) June 17, 2020
Currently, Apple takes a share of the payments of the players-Epic-who buy virtual goods via the payment system of Apple. And the Match must also pay the famous “tax Apple” when its users to buy premium services on the apps meeting.
Apple has already reacted to the decision of the European Commission. “It is disappointing that the european Commission advance non-meritorious complaints of a handful of companies that simply want a free ride and do not want to abide by the same rules as everybody else “, said a spokesman for Apple in a statement relayed by The Verge. ” We don’t think that this is fair – we want to maintain a level playing field where anyone determined and with a great idea can succeed. “
Other companies use tricks for not paying the 30 % Apple. Netflix, for example, does not allow users to register and pay for the subscription on the iOS app. The payment is done on a browser tab.