The drive is experiencing a veritable boom since the beginning of the confinement. And this development is confirmed week after week.
By limiting travel and by encouraging the French to stay at home, the containment has prompted many consumers to move towards a new distribution channel for their grocery shopping. If home delivery has seen a sharp increase since the beginning of this period, it is the drive that has the highest rate of growth.
The drive represents today 10 % of the total trade
On the week of 20 to 26 April, the e-food trade has experienced a doubling of its activity (+ 98%), which constitutes a historic record. Today, this new mode of distribution represents more than 10% of total trade (so that it will struggle to exceed 6 % in 2019). Specialists even argue that this health crisis will have consequences on the long term, because they feel that the drive will remain now in excess of 8 % of food trade overall in the Hexagon.
New customers are trying to drive
All age classes are involved. Thus, during the first week of confinement, the drive has recruited 1.2 million households in additional, among which up to 500,000 retirees. Supermarkets and hypermarkets are emptied and the drive recovers a portion of these customers, even if others test also other forms of distribution such as short circuits, in particular.