From “home” to “Rome”, the social clash between the Italian Post Office and the British Royal Mail for t

From “home” to “Rome”, the social clash between the Italian Post Office and the British Royal Mail for t

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From “home” to “Rome”, the social clash between the Italian Post Office and the British Royal Mail for t

We don’t know if it was Italian post to copy the idea of ​​the advertising creatives of Royal Mail, Britain’s largest postal company, as some claim, or the graphics of the postal service Italian dedicated to Europeans he is a good-natured teasing to the English cousin of the expeditions. What is certain is that Italy is champion of Europe and that the European Tournament Cup is now in Rome. Yes, because the advertising campaign of the English and Italian postal services is based on the well-known motto carried out by the British in recent days “It’s coming home”. In the two graphics you can see the packed balloon, with double stamp in the English version, e the word ‘home’ where the “H” is corrected with an “R”: from “home” to “Rome”. A similar irony was that of Amazon Italy which decided to celebrate the Azzurri’s victory with a very funny social post on the Cup shipping address.