Most of Google’s revenue comes from advertising and the company continues to invest in this area.
Last month, Google has officially announced that ads would be broadcast on Discover. Following this, the firm of Mountain View has presented the first of these new ads on Android and iOS. The same for YouTube and Gmail. These locations are now open in the world.
The advantage of this new format allows us to reach in a single campaign the users of 3 major Google services, an audience that could reach nearly 2.9 billion people. Here is the description of these ads on YouTube, Discover and Gmail.
On YouTube, they can appear when users scroll through the feed of the home page and Up Next when they’re looking for a new video to watch. On Discover, the ads appear alongside updates, sports, and personalized items. They are compatible with the versions for Android and iOS from the Google app.
On the side of Gmail, the ads are even more intrusive, as they appear in the same way as a mail in tabs “Promotions” and ” Social “. Fortunately, they are indicated with a special label.
Compared to ads-related search results, these are based on the habits of the searches of the user, and to come to understand the online behavior of the user. Thanks to this knowledge of its users, Google offers advertisers a great way to deliver ads that are relevant to reach a qualified audience.
Google has made available these ads discreetly in the month of April, for advertisers around the world. You can therefore now use this system to promote a product or a service.
However, Google does not have the heart to famous in this time. When the firm of Mountain View crossing painfully the health crisis related to the COVID-19, the recent events related to the death of George Floyd come to deliver the coup de grace to the american company. In effect, the company said on Twitter : ” We are delighted to tell you more about Android 11, but this is not the time to celebrate. We refer to the event of June 3 and the beta version. We will be back soon with more on Android 11. “