IFA (Internationale Funkausstellung) is the largest technology fair in Europe, which is held every year in Berlin during the first days of September. Due to threats from Covid, the organization canceled his face-to-face event at the Messe Berlin venue.
Although IFA 2021 is not technically taking place, for many brands this is a major launch window, which brings the products to the market before Christmas.
This week, TCL, LG, Lenovo, Asus, Philips Hue, among others, launched their product line. What were the news?
The novelties of TCL have been announced during its Trascend Vision event held this Wednesday, focused on imaging products but where it has also presented new sound bars with Dolby Atmos and connected products for the home.
The new models of TCL Mini Led
TCL’s latest release for its X Series, includes the X925 PRO and X925 models. The first is an 8K Mini LED TV with OD Zero Mini LED and the second which is also Mini LED 8K but combines Mini LED, QLED and 8K technologies.
By using Mini LED technology, the new TCL televisions make use of small LEDs producing more areas of contrast control, which improves illumination and high dynamic range.
The X Series also offers a refresh rate at 120Hzas well as 8K upscaling for the lowest quality content. In addition, it improves color volume by more than 100%, with more than one billion colors, as detailed by the company.
TCL Ultra Slim Mini LED Panels
“The incredible performance of the X-series TVs is due to TCL Mini LED technology and both the X925 Pro and X925 are well positioned to lead the premium LED TV market,” said Shaoyong Zhang, CEO of TCL Electronics.
TCL showed its new mid-range smartphone, the TCL 20 Pro 5G, which offers 5G connectivity through the use of Qualcomm’s Snapdragon 750G 5G processor.
It comes with a quad camera with a 48MP main sensor with built-in optical image stabilization from Sony. It also records 4K video and has a 32MP front camera for backlit, slow motion and HDR selfies.
Signify announced a new Philips A-series LED light that could last up to 50 years. It’s more energy efficient and offers longer durability, so it should be better for the environment.
Philips Hue lights, through an app, can be synchronized with Spotify.
In addition, through the Philips Hue App and using the Spotify lists, create a more advanced lighting sequence for each song, where the lights don’t just match the beat of the music, but also with its genre and tempo.
The Philips Hue system is enriched with a new algorithm that analyzes the metadata of each song in real time to make the lights flicker, dim, glow and change color along with the beat, mood, genre and tempo of any song on Spotify.
LG’s newest wireless speaker, the XBOOM 360 (model RP4) features a conical cylindrical design and offers a true omni-directional audio which is perfect for any space or occasion.
The superior build quality of the tweeter and woofer also helps create a compelling soundstage and exceptionally well balanced. The tweeter’s titanium diaphragm creates a linear frequency for accurate reproduction in the high-frequency range.
The LG XBOOM 360 wireless speakers.
Additionally, the speaker’s durable fiberglass woofer generates dynamic bass with a clear, natural mid-range response.
The combination of powerful drivers and a robust 120W output enables the LG XBOOM 360 to turn any room or space into a sweet spot for listening.
The speaker offers 10 hours of listening enjoyment On a single charge, it includes a built-in metal handle for easy mobility and has a stylish and highly durable fabric cover (available in beige, burgundy, charcoal black, and peacock green) that brings instant warmth and style to any setting.
Among the most recent additions of ASUS, during the virtual event Create The Uncreated, the series were presented ProArt Studiobook, Zenbook, Vivobook and ExpertBook, with different screen and settings.
Asus introduced the ProArt Studiobook, Zenbook, Vivobook and ExpertBook series.
These models feature with an OLED HDR screen with resolution that can go up to 4K and a brightness of up to 600nits, with a 16:10 aspect ratio that provides additional space for creative application toolbars.
In addition, 14 “models include display options 2.8K OLED with 90Hz refresh rate. All NanoEdge panels, so the frames are really slim.
Thanks to their self-illuminated pixels, OLED displays offer a 1,000,000: 1 contrast ratio, which translates to perfect blacks at any gloss level of the screen and that reveal every detail in scenes with high level of contrast, either in the process of editing or in the visualization of content.