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Meta: Do you want to run a social marketing campaign but don’t know where to start? Check out our tips for choosing the right channel.
Social media marketing is certainly one of the most effective strategies for brands that want to grow their business and get new customers. It is clear that with all the new social networks to choose from, it can be difficult to determine which is the most suitable for the brand and the user. Is Facebook still the main platform or should some brands move to TikTok? Below you will find our recommendations for determining the best channel.
Check out the demographics
First, before selecting the social media you want to use for your brand, you need to check the demographics. Some channels, such as Facebook, have older users than other social networks, such as TikTok. If that wasn’t enough, approx 56% of Facebook users are men, against 44% of women. On Instagram, on the other hand, most of the users are women. So always consult the latest data and use the information to make your decision.
What kind of content can you create?
Each social media has its own purpose and the type of content you create needs to be different based on the platform. If on Facebook you can create video content, text posts and much more, on TikTok you are limited to the use of short videos. If your brand is focused on creating visual content, Instagram is the perfect channel for it. The teams that manage these platforms are constantly adding new features and finding out what you can do might really surprise you.
Where are your competitors located?
Regardless of the industry you should always keep up to date with what your competitors are doing – if they’re reaching your audience through a specific social media, you should make sure you’re there too. To give an example, if you operate in the online casino, the vast majority of your competitors will be active on Twitter and Facebook. A competitor analysis will give you the data you need to know where to start and where to go.
Are analytical data available?
Finally, in determining which social media is the right one for your brand, you should also check if it is possible to measure results easily. Some channels have better tools, which allow you to measure the performance of some posts over others, so it’s something worth checking out. For example, Facebook provides fairly detailed information on the reach of your content, the numbers of your followers and much more, while on Twitter the data is a little more limited but you can still get the information you need. With all these details you can create a campaign that really works.
Use these tips
To find the right social network for your brand campaign it is not always simple and straightforward, but if you follow our advice you should be able to achieve the goals you have set for yourself. Invest some time investigating your competition and audience demographics so you can determine the best path to follow in your digital marketing strategy for 2021.