Hyundai, new partnership with Vitra Design Museum |  FormulaPassion.it

Hyundai, new partnership with Vitra Design Museum | FormulaPassion.it

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Hyundai, new partnership with Vitra Design Museum |  FormulaPassion.it

Future of technology, mobility and sustainability. These will be the main themes of the five traveling exhibitions that Hyundai will host in the next three years as part of the new partnership signed with Vitra Design Museum, one of the main exhibition spaces for design globally.

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Through this partnership, Hyundai will host five traveling exhibitions of the Vitra Design Museum from 2021 to 2023 at Hyundai Motorstudio locations around the world. The partnership aims to strengthen the cultural presence of future design and technology in exhibition venues around the world and to foster cultural exchange between creative institutions in Europe and South Korea. The partnership will begin with the “Hello, Robot. Design between Human and Machine ”from 3 August to 31 October, at the Hyundai Motorstudio in Busan, South Korea, followed by an exhibition in Beijing.

The Vitra Design Museum, founded in 1989 in Germany, is among the leading design museums in the world and is known for exhibitions dealing with contemporary themes of great relevance, such as the technologies of the future, sustainability, mobility and social awareness. “Hello, Robot. Design between Human and Machine ”explores the broad spectrum of robotic technology that increasingly improves our daily life and showcases designs that influence the interfaces between humans and machines. Since its debut in 2017, the exhibition has toured Europe and will now make its first appearance across Asia Hyundai’s partnership with the Vitra Design Museum. The new exhibition will also feature Hyundai-developed robots, giving visitors a glimpse into the current state of robotic technology and its future in contemporary society.

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“Hyundai continues to pursue innovation with investments in mobility and robotics, trying to reinvent people’s daily lives under our vision of Progress for Humanity”, Thomas Schemera said, Executive Vice President and Head of Hyundai’s Customer Experience Division. “Together with the Vitra Design Museum, we will present new opportunities related to how innovative design can improve the positive impact of technology on our daily lives and offer the global public a glimpse into the future of mobility that Hyundai Motor is moving towards.” Mateo Kries, Director of the Vitra Design Museum, added: “The collaboration with Hyundai will help spread awareness of the importance of design in our contemporary world, both as a part of modern life and as a tool that can help address the global challenges of sustainability, digitization or diversity. The exhibition ‘Hello, Robot. Design between Human and Machine ‘is particularly relevant in this sense, as it touches on all these areas and shows how essential it is to use digital technologies in a responsible way. ” Hyundai Motorstudio is part of the company’s vision to provide customers with enriching experiences, with the support of technological innovation. Hyundai Motorstudio Busan, launched in April this year, is the sixth Hyundai Motorstudio in the world.