If Netflix broadcast advertising, users would have viewed for no less than 219 hours last year, according to Reviews.com.
For years, Netflix ensures that it will not air ever advertising on its streaming platform, in spite of the opinion of several experts who ensure regularly that the service could generate more profits if it was.
Two years ago, the latter did a test with a handful of users in the broadcasting images of other original content in between those that looked the user. However, Netflix has quickly reversed following the indignation of subscribers to its platform. He will not share finally, pub on the service (at least for now).
219 hours of advertising avoided on Netflix
Reviews.com was amused to do a calculation in figuring that Netflix was advertising on its streaming platform. To do so, it is based on the fact that Cindy Holland, vice-president of original content for Netflix, said that each user spent on average two hours per day on the service in 2019. In parallel, other reports have indicated that the average time of advertising over this period was 12 to 18 minutes on tv channels.
Finally, Reviews.com has taken into account the fact that americans would spend four hours per day in front of the tv, in which case they watch over an hour of pub per day for approximately eight hours per week.
Based on these facts, Reviews.com considers that the users of Netflix would have watched it no less than 219 hours of advertising if the streaming platform, had circulated on its service, representing nine full days.
Fortunately, Netflix keeps saying that he will not bend to the advertising. There is a little less than a year, the co-founder of the service, Marc Randolph also spoke on the subject, though he left the platform in 2003, because he knows well the operation of the platform. He said then that he would ” certainly be extremely surprised to see ads on Netflix “.
For its part, Amazon Prime Video makes regular commercials between the episodes. As the test of Netflix, it is not really advertising, but promotions for its original content.