Automobiles Lamborghini confirmed his presence at the Milan Design Week with an exhibition space inside Superstudio Più, in Via Tortona 27, created in partnership with the design and innovation studio CRA – Carlo Ratti Associati. The Sant’Agata Bolognese brand has used this space with the intention of leaving it open to the public from 4 to 10 September 2021. From the time of writing until 9 September, Lamborghini cars including the brand new Countach LPI 800-4 they can be seen from 11 to 21, while on 10 September the time will be from 11 to 17.
The Countach LPI 800-4, which had its European premiere 50 years after the launch of the first Countach, will be produced in a limited edition of 112 units. However, she will not be the only one in Milan: alongside her you can see the historic Countach LP400, and the Aventador Ultimae – the car that celebrates the naturally aspirated V12. In this sort of automotive art gallery, the three different Lamborghini models are housed in boxes separated by semi-transparent curtains. As the pavilion slowly comes alive with a light effect, a sequence of videos, animated graphics and soundscapes are played to evoke the character and iconic silhouettes of the cars. The dynamic boxes then open completely to fully reveal the cars, and to give visitors the opportunity to appreciate them from different angles.
Visitors to this special stand that pays homage to Italian design can also observe Scribit, the robot capable of drawing and transforming any vertical surface into an interactive canvas to produce graphic and textual content. At the Automobili Lamborghini exhibition space, Scribit will design the ten-year evolution of the Countach in real time. An area of the pavilion will house the 1: 6 model of Tecnomar for Lamborghini 63, the motoryacht presented in 2020 and launched in 2021. Space also for iGuzzini which, with the collaboration of the Lamborghini Style Center, has designed and built a new lighting solution called Mya.
FP | By the editorial staff
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