The CEO of LaunchLuca Napolitano outlined the brand’s plan towards 2030, with small and large transformations that should give greater breath to a brand that for now is supported on a single model, on a single market and essentially on a single target (female and youth).
“The current Ypsilon target is very feminine, 65% of our customers are women and we are proud of this result. However, we see the Lancia of the future as innovative and, with the new range, we want to address a more modern, more European customer with a higher average age, more masculine, with a 50 and 50 split between the two sexes. We take Lancia out of Italy, that’s for sure. Abroad we want to build a distribution model concentrated in the main European cities in synergy with other Stellantis brands, such as DS and Alfa Romeo. We are not looking for large showrooms or widespread territorial coverage, because we will use an innovative online sales process, which is what the customer asks for.Napolitano said according to reports from the newspaper La Stampa.
Learned: even if electric “they will be real Alfa Romeos”
To relaunch the brand on these conditions, it is necessary to extend the range by proposing larger vehicles. All of this taking advantage of the arrival of the electric, which could be a great opportunity for Lancia.
“We sail in favor of the wind, it is a revolution that fits with our tradition. We will have electrified cars immediately and for each model there will be a purely electric version. We are entitled to do so from our history and we meet the demands of the market. The Ypsilon will also have an electric version, but it won’t be electric only. However with the new platforms we will offer distances from 500 to 800 km with a recharge, i.e. autonomies comparable to those of traditional cars; by 2026 we will bring the total cost of ownership down to the same level as gasoline cars, even without incentives. With these two conditions, there will be no more blockages from customers regarding the electric», Napolitano explained.