Meta will roll out paid identity verification, starting in Australia and New Zealand

Meta will roll out paid identity verification, starting in Australia and New Zealand

Meta to roll out paid identity verification, starting in Australia and New Zealand ;landu

Instagram, Facebook and WhatsApp application icons on a mobile phone display – illustrative photo.

Menlo Park (USA) – American Internet company Meta Platforms will begin testing a paid service that will allow users to have their accounts verified. According to Reuters, it will cost from $11.99 (CZK 266) per month for social networks Facebook and Instagram together. The service will start working in Australia and New Zealand next week.

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ID will be required to authenticate. User accounts will then be marked with a blue badge. The price of the service, which will also include special protection against impersonating the user, will start at $11.99 per month on the Internet and $14.99 (CZK 332) on devices with the iOS operating system used by the company Apple.

A subscription for the verification blue icon was also launched by the American Internet company Twitter on its social network of the same name at the end of last year. It will now cost $11 (CZK 244) per month.

Meta is the world's largest social media company. Its boss, Mark Zuckerberg, has repeatedly promised that users will always have a free version of Facebook at their disposal. The new service is intended to help the company, which lost nearly two-thirds of its stock market value last year, find additional sources of revenue.