Milan starts again and among the prominent events of this September there is also the inauguration of the new Virgin Active Milano Bocconi club, the first in the post-Covid Milan. Virgin Active, the iconic brand that brings together the large community of fitness enthusiasts, with this new opening, brings its Milanese clubs to 13. “The new opening has a symbolic value in a city that is emerging from the crisis and from repeated lockdowns with a strong desire to restart. A bet that in a few days has already led to a large number of subscribers, thanks to the pre-registrations started during the summer. “explains Virgin Active.
The Virgin Active Milano Bocconi Club is located inside the Bocconi Sport Center, in Viale Toscana 30, in the most international area of the city, and is spread over an area of about 3,000 square meters, offering training experiences, the best professionals in the sector, equipment at the forefront and the best in sport and wellness the brand offers to customers. A Gym Floor, the Grid Training area, an Active Studio, the CrossActive area, the Boxing Studio, the Yoga and Pilates Studio, the Reformer Pilates Studio, the Cycle Studio, and a Relaxation Area with whirlpool and sauna, Turkish bath and Mediterranean and an exclusive 160m indoor running track made in partnership with adidas. These are just some of the services that Virgin Active will make available in its 13th Milanese fitness village, the 37th in Italy.
In addition to the social and customs aspects that the opening of a new point of reference for the Milanese fans of fitness implies, the new temple by Virgin Active assumes – in this particular historical moment – other important aspects thanks to the significant economic inducement given by new jobs created. As is in the style of Virgin Active, the new club will open its doors allowing anyone who wants to visit the facility on the weekend of Saturday 18 and Sunday 19 September, and will be officially open to the public from Monday 20 September. “With the inauguration of a new Milanese fitness village, we intend to make a contribution to the city with a symbolic message for those who in this particular period feel the need to regain confidence and need a positive and concrete narrative”, comments Luca Valotta , President and CEO of Virgin Active Europe. “The new club is also a dedication to our customers who have never stopped making the strength of their passion feel, as evidenced by the results given by about 20 million interactions with our digital workouts, during the months the clubs are closed” . Valotta concludes: “We have chosen to create our own club in a context such as the Bocconi Sport Center because it is an innovative concept in Italy and summarizes those aspects of international campuses, namely culture linked to wellness and sport, which we have always supported. But I want to remind you that the new Club is open to the whole city ”. During the Covid period, a capacity of 330 customers will be allowed at the same time, for a training in complete safety.