Mini is once again the protagonist of the Milanese scene at the Fuori Salone 2021 to celebrate its 20 years in the BMW Group with a exclusive photographic exhibition curated by Mini Milano at GUD Bocconi, one of the coolest clubs in Milan, born last September within the prestigious university, becoming a reference point for university students. “I thank GUD for allowing us to carry out this project and to host us in this new space, born within the Bocconi University”these are the words of Maurizio Ambrosino, General Manager BMW Milan. “We are happy that Mini is once again the protagonist of the Milanese scene, but above all we are celebrating the 20 years of the brand under the BMW Group banner within such an important setting as that of the Salone del Mobile. It is nice to see how a city like Milan can restart after the difficult months we have lived. “
The photographic exhibition, open to the public, will be held from 8 to 25 September and will retrace 20 years of Mini in the BMW Group through suggestive images displayed in the GUD Bocconi dehors. The undisputed protagonists are the worlds to which Mini has always been linked: design, cinema, fashion, advertising, which have contributed to making Mini known throughout the world, transforming the product into a brand and the icon of British motoring into an icon. of world motoring.
In addition, two appointments are scheduled to take place at the spaces of GUD Bocconi and will focus on sustainable mobility in Milan and innovative mobility for young people: September 15th “Mini Milan and young people: the Mini Challenge Academy” and September 22nd “Electric Mini and sustainable mobility in Milan”. Moments in which the public will be able to learn about the history of an icon from its creation to becoming an emblem of sustainable mobility while keeping its distinctive features intact. The collaboration between Mini Milano and GUD is renewed, which represents a meeting place, recreational and innovative in which to give space to young people and personal creativity in various areas. All values that Mini has always loved to share with its community.
FP | By the editorial staff
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