In this new effort to identify what could be the reasons that lead to a certain content going viral, the scientists indicate that it would be related to the number of followers that the author has, certain aspects of the subject that said publication addresses and, in addition, specific characteristics of it.
Although there have been previous studies on this topic, few studies have actually looked at whether the sentiment shown in a post could influence its virality.
Reference: Salud María Jiménez-Zafra et al. How do sentiments affect virality on Twitter ?, Royal Society Open Science (2021). DOI: 10.1098 / rsos.201756