Netflix has experienced a quantity of new subscribers record in the beginning of the year 2020, but this growth is not expected to be uniform throughout the year.
© Unsplash / Mollie Sivaram
If Netflix continues to see its number of subscribers increase, the company is starting to see the limits of growth constant. In effect, the platform counts 10.2 million subscribers over the course of the second quarter, and this is mainly due to the containment measures that are still present in many countries.
This statistic refers to more than 26 million new subscribers in the first two quarters of the year 2020. In comparison, on the whole the year 2019, Netflix has taken 28 million subscribers, in the space of 6 months, the company has almost matched this figure. The turnover of the company increased by 25% compared to the previous year.
However, company executives remain cautious and are trying to calm investors by saying that there is a strong chance that the second half is much less successful. Netflix expects to add 2.5 million subscribers in its third quarter, up from 6.8 million last year.
That can truly compete with Netflix ?
Here are the words of the company in a letter dedicated to the shareholders : ” As a result, we expect a slight growth for the second half of 2020, compared to the previous year. While we go through these circumstances turbulent, we focus on our members in continuing to improve the quality of our service and providing new movies and shows on the screens of the people “.
Compared to Amazon Prime Video, Hulu, HBO, Max and other competitors, the main advantage of Netflix is its range apparently endless movies and television shows that capture the attention of the people. The pandemic has hit the platforms of streaming because of the pause of the filming.
However, Netflix is projected in 2021 and declares : ” we anticipate that the total number of originals for the entire year will always be superior to 2020 “. Nothing in July, Netflix has added 59 new films, seasons, documentary, to its platform. If we compare this figure to the competitors, we realize that Disney the More and Apple TV only have 2 original content. Not to mention Amazon Prime Video, Hulu, or HBO Max.
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