For the Cold Garden Brewery in Calgary, welcoming dogs has paid off.
Long banned from eating places, pets are increasingly being courted by restaurants and hotels. Some even use it as a selling point.
This is the case of the Cold Garden brewery in Calgary. The dogs can accompany their master and mistress on the terrace and in the bar since no food is prepared there.
One fine spring day, a hundred dogs are lounging between the brasserie tables.
It wasn't part of our business plan, which is almost ridiculous to say because it has become a key element of our success, explains brewery co-founder Dan Allard.
Last month, Cold Garden threw a party for the dogs with a special pooch beer, made with bone marrow broth and vegetables.
It's a global trend . When we started, barely two people a year contacted me to find out how we did. In the past month alone, I received calls from seven interested companies, he points out.
Websites like BringFido and Go Pet Friendly list dozens of pet-friendly restaurants and hotels in Alberta.
At the Fairmont Hotel in Jasper, guests can order a bed for their pet and a special meal. Between November 1st and May 16th, 3000 cats and dogs stayed in the hotel.
We are a family place and the pet is often part of the family , explains the head of public relations, Laura-Anne Chong.
The Fairmont Hotel in Jasper has two canine ambassadors to greet visitors: Stanley (left) and Calla.
The pandemic has increased pet adoption, so businesses have every incentive to open up to four-legged companions, according to Kristine Monteiro, a professor in the hotel management program at NAIT, the Institute of Technology in Northern Alberta.
This trend will only increase, she believes. However, there is a question of balance to be found between the needs of pet owners and those who do not.
Last year, the Alberta government changed regulations to encourage the appearance of terraces open to dogs. The health inspection requirement has been lifted.
Animals are still prohibited in food preparation areas. Alberta Health Services also recommends that restaurateurs clearly state that dogs are welcome on their patios.
At Cold Garden, Dan Allard added another rule: a barking quota. After two wows, the dog is kicked out.
In seven years, no dog has been shown the door. Humans are much worse than canines, he says.
Based on information from Taylor Simmons