Sales of smartphones in the first quarter of 2020 were dominated by affordable smartphones from Samsung and Xiaomi.
Galaxy A51 / © Presse-citron.net
The smartphone market is increasingly dominated by models mid-range. This is what we could conclude from a study published by the company Strategy Analytics, and that relates to sales in the first quarter of 2020. In fact, according to this study, the 6 most popular smartphones in the first three months of the year were (in order) the Samsung Galaxy A51, the Redmi 8 of Xiaomi, the Samsung Galaxy S20+, the Samsung Galaxy A10s, the Redmi Note 8 and the Samsung Galaxy A20s.
Test of the Galaxy A51 : Samsung turns the test !
People are more likely to choose mobiles that have good characteristics, but an affordable price, instead of rushing to the devices premium which cost more expensive. And Juha Winter, associate director at Stategy Analytics, this trend is exacerbated by the pandemic. ” While mobile operators have cut their subsidies in recent years and that many countries are floundering in a recession, post-viral, consumers of smartphones in the world are becoming more price sensitive and are looking for new Android models offering the best price-quality ratio “, he said.
To Strategy Analytics, Android is entering an era in post-premium. And, as noted in the site The Verge, this trend is confirmed by another study carried out by the company Canalys, but the ranking of the smartphones is different. But if the users of Android smartphones tend increasingly to turn to the models mid-range that offer good quality-price ratios, the Apple customers continue to buy the models premium of the firm of Cupertino.
The best Android smartphones Galaxy S20
909 € Xiaomi Redmi Note 8 Pro
179 € Huawei P30 Pro
A ranking on which the iPhone IS also expected to make its appearance
However, this year could be pretty special since Apple now offers an iPhone mid-range : the iPhone IS (2020). The last time that the firm had launched an iPhone more affordable than its usual range, it was in 2016.
The iPhone IS (to 2020) has a data sheet quite modest and a compact design, but it uses the same processor A13 as the iPhone 11, iPhone 11 Pro. This ensures that the device will have good performance and according to Apple this model could encourage many users of Android smartphones to switch to iOS this year.