The latest figures are very cruel to the Microsoft platform.
What happens to the Mix ? The question should seriously be asked when comparing the latest figures viewing of streaming of video games published in the last month. As we reported then, they demonstrate the very good form of platforms during the period of containment. Thus, the audience of Twitch was literally blown away with a 50% increase between march and April, or 101 % compared to last year. The site attempts, moreover, to diversify its content, which are no longer solely focused on video games and make it come to him a new audience around topics such as dating, or sports.
Problems internal to the Mixer
The competition also comes out very well in the image of Facebook Gaming, the growth of which between march and April is 72 %, an increase of 238 % compared to 2019. YouTube Gaming done the same with an increase of 14 % between march and April, and 65 % in one year.
In the Face of these excellent results, Mix is well pale figure with a 0.2% increase in screenings compared to 2019. It is a real worry for the platform, which has yet to sign streamers renowned as a Ninja last August. A tremor has been felt but this has obviously not improved the results over time.
According to ONMSFT, which had access to internal sources, the company has experienced in recent months complicated that might explain these difficulties. Sixteen redundancies would be involved in the response to budget cuts, this represents about 25% of the total workforce.
It will be necessary to observe with attention the next audience figures that will be telling. If the wrong password is confirmed, it could become very difficult for the site to retain its streamers renowned, the latter could in effect be tempted to go on the platforms most popular.