Since the re-opening of shops on may 11 this year, the shopping has been able to resume, but nothing is as it was before. With the new health rules, we do not know if you can manipulate the clothes normally and/or even try on the spot… As in other areas, technology is often the solution, and in the case of shopping, it can enable you to try on your next looks in the store, but on mobile! These digital tools are welcome to support the fashion industry, textile in France who are going through a difficult period.
It is possible to try the items in the cabin
First of all, don’t worry, in this period of déconfinement, it is possible to do fittings in the cabin, in accordance with the standards and safety guidelines. The National Federation of the Clothing and the Alliance of Trade have developed practical guides to the practices in the shops. The number of fitting rooms is reduced to space, a maximum of customers, the number of articles is limited, the cabins are disinfected after each passage and port of the mask in the cabin is required. And for the clothes that you don’t buy, it’s the quarantine…
But as a result, while the time to spend in the cabin was already time-consuming, with the security measures he should not be in a hurry…the last minute shopping so it is no longer an option. Fortunately, fitting, digital is spreading and may become the ally of the stores.
A technology made in France, ally of the stores in the context of pandemic
Veertus, a French start-up offers a smartphone app which could allow to delete the passage in the fitting room. From the bar code of an article, you can virtually try the clothing on their smartphone, with an original process, more simple to use. Usually, the applications try scan your silhouette, to create an avatar in 3D that will be “dressed” with the digital versions of the articles. Veertus, for its part, has developed a gauge of “alright” that goes from 0 to 100%. Once the user has recorded all his measurements in the application, it provides an instant score for each garment chosen, which indicates whether the piece puts you well in value, but also what size you need to take. Therefore, it is the hyper-personalization, which can also take into account additional data, such as our tastes and preferences.
This solution, which had been tested in particular in the Galeries Lafayette Grenoble, has evolved to a web application because of the epidemic. According to its founder, the signs are increasingly convinced of the interest of the wrapping virtual. More than ten national brands major of the ready-to-wear and lingerie is concerned, and seven of them have already digitised their catalogue.
According to its founder, the young shoot growing interest of retailers. “Every week since the 11th of may, two to three signs additional contact us, with which we advance on the integration of their catalog, announces Jean-Marie Caoudal. We discuss today with more than ten national brands major of the ready-to-wear and lingerie and we have already integrated, for test purposes, the product catalogs of seven of them”. The company claims more than 4,000 stores in France and 3 000 active users. “We have more than 180 000 items evaluated and a medium basket noticed by our partners +20% from the reinsurance purchase,” says the company.
Digital tools can they save the fashion retailers of the bankruptcy?
Promod, Naf Naf, La Halle, Camaieu… the crisis of the Coronavirus has affected very strongly brands in French ready-to-wear. This crisis has, unfortunately, been the straw that broke the camel’s back. The clothing stores are facing since a few years the fierce competition of e-commerce sites. But, despite the convenience of online shopping, in-store purchases are always very important. According to the founder of Veertus, 84% of the sales are in store. Tools and applications can help retailers to transpose the benefits of e-commerce in their stores, including the recommendation intelligent articles using algorithms that learn to know the client.
Other applications offer the ability to scan the labels for information on articles and recommendations. The application Clear Fashion (the yuka clothing) allows for example to scan the label of the clothes to know their carbon footprint.