The first signs of the New channel was nominated for the prestigious award

18 Feb 2020 New channel will fight for the award PROMAX Awards Europe 2020.

Первые ласточки Нового канала номинировали на престижную премию

“The first swallow” of a New channel nominated for a prestigious award

A social movie and logo TV series “the First swallows“ were in the shortlist for two categories – Social responsibility announcement spot and Programme specific logo.

The series “First swallows“ of the resonance social experiment of the New channel. Hard, but incredibly honest, he tells about the life of teenagers without embellishment. Raises important social issues, which are often made to hush up in the youth series: teenage depression, loneliness, bullying, misunderstanding with parents, sexual orientation, suicidal.

Teenage is often just no one to talk to about the pain you are experiencing. Then they are closed. Our message was #nemouchi We took it to another level, says marketing Director of the New channel Olga Balaban. – Contacted the “La Strada-Ukraine“, whose “hotline“ for children and adolescents. They can call back and speak to anyone about their worries or depressing.

Первые ласточки Нового канала номинировали на престижную премию

“The first swallow” of a New channel nominated for a prestigious award

After posting the first episode on YouTube hotline was ringing off the hook. It was necessary to involve additional experts. Psychologists took calls from teenagers all night until the morning. During the broadcast of the “First swallows” in the broadcast of the New channel every day, more than 600 teenagers called the National children’s hotline in search of help. Every fifth treatment was related to the thoughts of teenagers about suicide, and one in three attended an indirect context, the desire to commit suicide. Therefore, the New channel has decided to extend the mission of the series and released a social video. To Teens, which oppress put on them a “mark”, know where they can turn for help.

– I want to thank a New channel and personally shoranur Eugene Tunic in this project, – says Alena Krivolak, Director of the Department of hotlines and social care public organization “La Strada-Ukraine“. – For us, cooperation with socially active and responsible media is a very big step. We worked with such media, but it was momentary. The series “First swallows“ not only demonstrated that in adolescents there are many problems, but allowed to show the resource where children can get help.

Первые ласточки Нового канала номинировали на престижную премию

“The first swallow” of a New channel nominated for a prestigious award

In the first category, Social responsibility announcement spot the New channel will compete with four rollers of the Danish TV station TV 2, and also with National geographic. And in the Programme specific logo – with RT (Russia), NBC Universal Global Networks (Germany), Creative entertainment brands SWEMEA (VIMN), “Friday!“ (Russia), TV 2 (Denmark).

Award PROMAX Awards Europe 2020 – one of the most prestigious in the world of TV marketing. It is approved by PromaxBDA, the international Association of marketers, promoters and designers in the entertainment industry. In short lists get only the best cases of TV companies.

By the way, this year, along with Madrid and Prague Kiev will be the city which will host the final of the PROMAX Awards Europe 2020. Competition in the field of television marketing, promotion and design will make the division “Broadcasting“ media holding StarLightMedia.

Previously we wrote why you should watch the new season of “From Tomboy to lady“.

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