The best of French cinema in Hollywood: it is the vocation of Colcoa, the most important festival dedicated to French film in the world, a sign of the times, Amazon and Netflix are both in attendance this year in a good place in the programming.
The 23rd edition (23 to 28 September) will be presenting the opening film of Ladj Ly, “Les Misérables”, which was the sensation at Cannes, where it won the jury prize. And where it has also been bought by Amazon for its video on-demand.
This is the first time that a film carried by Amazon as it makes its way up to the Colcoa (for “City of Lights, City of Angels”), who will also be in the poster this year, “I lost my body”, animated film by Jérémy Clapin bought by Netflix in Cannes, where he was also an award-winning.
The relations have been rather strained between the giants of the streaming and the festivals, especially in France, where the Cannes film festival has refused to let compete the films produced by Netflix.
But Colcoa can’t this kind of states of mind when it comes to know the French films to the general american public, which consumes a lot of streaming, explains to the AFP and its director, François Truffart.
– “It’s becoming very difficult” –
“For the French cinema, the american market is very specific and theatrical releases are really low,” he says. “There are five or six years ago, a French film could have revenue of five or six million dollars in the cinemas (in the us), which is a lot for a foreign film”.
“But today, if you get a million dollars, it is a good result. It becomes really very difficult,” says Mr. Truffart, who prefers in spite of all the idea that works out in the gym before being posted on the internet.
“Les Miserables” and “I lost my body” will therefore initially screened in a few cinemas us before being put online, a strategy that Amazon and Netflix to adopt sometimes, especially for works that have the chance to get prizes, such as “Roma” by Alfonso Cuaron.
“Here, this is not France, we don’t have the same concerns,” notes François Truffart. “For us, the worst thing would be that there are more foreign films in the cinema of the United States. We really need to develop partnerships with all actors of the sector, argues the head of Colcoa.
The festival, which attracts some 25,000 spectators, will present over 25 films in total, among which is the new film by Costa Gavras, “Adults in the Room”, adapted from the book by the former Greek Finance minister Yanis Varoufakis to the financial crisis, “The young Ahmed” of the Dardenne brothers and “Two of Me” by Cédric Klapisch.
Icon of French cinema, Catherine Deneuve, in “Feast of family”, by Cédric Kahn, should also be eagerly awaited by the moviegoers americans. They will also discover the film that will represent Algeria at the Oscars next year, “Papicha”, of Mounia Meddour, there is still rewarded in Cannes.
Author(s): By Laurent BANGUET – Los Angeles (AFP)