The constant “hunt for discounts” can lead to a loss of time, effort and money, said Nikolai Perepelkin, associate professor of the Department of Marketing at the Plekhanov Russian University of Economics. writes Prime.
Manufacturers are trying to lure customers into stores with discounts and thereby get even more benefits, the marketer recalled. The goal of the seller is to sell additional batches of the product and increase the reach of consumers. The buyer benefits from purchasing the item at a low price. The problem arises in the case of uncontrolled or unconscious consumption.
“Smart economy turns into an obsession when purchasing becomes an end in itself, and the very satisfaction of the need goes by the wayside,” he explained the danger of “bargain hunting”. Buying excess goods at a low price or purchasing something outside the budget or income level is irrational and leads to sad consequences, the specialist is sure.
According to the marketer, usually the goods bought in this way are not the most needed. As a result, a person fills the refrigerator with excess food, puts away clothes in closets that he will not wear. Only the manufacturer is the winner. “You lose the opportunity to use your funds more efficiently, waste your energy and time is not pointless shopping,” the expert summed up.
Earlier it became known that the Russians have lost the desire to look stylish due to the coronavirus pandemic and have reduced the cost of buying new clothes in stores.