With the health crisis, the farmers were found on the front of the stage, because of their indispensable role in society even though they are usually little valued. This has increased the craze is already important for the “agri-youtubers”, that take advantage of the renewed interest in nature since a few years. According to Ouest France, the audience top 20 Youtube channels of French farmers had already jumped 120 % between 2017 and 2019. Today their influence is essential to raise the awareness of sustainable agriculture.
In a context of return to the countryside, the agri-influencer plays a central role
The crisis of the sars Coronavirus and containment put in place have created a passion for nature and gardening, among many French. To the favor of the spring, they are engaged heavily in gardens urban gardens and balconies, in plantations of all kinds, in the manufacture of tons of compost, and even sometimes in the breeding of chickens or other animals. And unfortunately, once the travel restrictions lifted, some have lost their enthusiasm, and abandoned their hens in the subway , threw their compost in the garbage with their ideals of the “world after”, to return to the comfort of their open space and the joy of the gossip of the coffee break. Others, however, have had the opportunity to extend the experience, by taking advantage of the adoption of teleworking to move further from the cities, in a movement back to the countryside.
In this context, the youtube channels of breeders, growers, grain, agri-youtubers in general are very useful to discover how pedagogical practices and the secrets of the profession of farmer.
The “slip challenge” of containment to reclaim the soil
To plant anything, the fertility of the land plays a key role. In early April, the natural Park of the Plains of the Scheldt , in Belgium, has launched an initiative playful already known in the world of agri-youtubers, the test of the bottoms, or “slip challenge” to see if the soil is alive and rich. The experience is to bury a slip (in the case of the natural Park, to the date of the 1st of April) and leave it for 2 months in his garden or in his or her field, before you dig it up 2 months later. Twenty farmers of the Natural Park are loaned to the game and the slips were dug out of the containment. Result: no confinement for the worms of the earth! More the earth the participant was fertile, the less one has found remains of slip.
Briefs in cotton, organic preferably , have been buried at 10 cm depth, avoiding the passages of the tractor and any area trampled “. The fabric of the briefs are broken down according to the fertility of the soil and only the elastic remains intact, which allows the find to assess the degradation of the fabric. This experience on Youtube was to get to know a little better the quality of the soil, in order to allow farmers, experienced or beginner, to appropriate a little more of their soil and the science of agronomy.
An agri-youtuber with more than 34 000 subscribers, Gilles VK showed in a video in march of last year, how he buried her panties to discover the functioning of the soil, in a staging of a funeral with funeral praises included. David Forge, which has more than 26,000 subscribers on youtube, has also taken part in the challenge It is in this way that the agritubeurs have inspired local initiatives. The natural Park of the Plains of the Scheldt has converted this challenge of social networks in a tool of media coverage cultural: participants were able to bring their underwear to be exposed. “We offer it to everyone and we will terminate this test by an exhibition of underpants on a clothesline during the weekend’s open farm the Cense of the Mayor at Laplaigne,” explains Mathieu Bonnave, project manager of agriculture, the natural Park of the Plaines de l’escaut.
The organic and permaculture have also their youtube channel
If you are in favour of a return to the countryside is sustainable and respects the environment, the agri-youtubers eco-friendly can also help you to discover this movement.
To know alternative solutions to production using natural treatments, the string of Gaël Blard organic farmer (48 000 subscribers ) may be of interest to you. For more practices of alternative culture, the chain Farm Cagnolle (20,000 subscribers) broadcasts teaching tips. The “slip challenge” was initially started by Christ Peasant Sustainable , that is sharing on his channel “solutions to create a system of sustainable production”.
With this popularity growing, the agri-youtubers have a real influence on the urban, and accompany their interest in the nine for the nature, and the general movement of return to the countryside.