“Faced with a difficult challenge such as that against cancer, it is very common to experience feelings of despondency, often also due to changes related to one’s appearance. Listening to these emotions and helping those who experience them to overcome them, through the care of their image, is the commitment that Look Good Feel Better has been carrying out since 1989 in the United States and that has spread over the years in 27 countries in all. the world. With The strength and the smile we also brought this mission to Italy in 2007, and ever since every year hundreds of women come to us to experience a moment of carefree in which to treat themselves to a cuddle and dedicate themselves only to themselves, to find the smile and the energy necessary to face the therapies. A need that has worsened further with the arrival of the pandemic, which has immobilized many things, but unfortunately has not curbed the spread of cancer. In a period characterized by severe restrictions on access to health facilities, it has become even more important for people in care to feel that they have someone close to them. This is why we have chosen to bring our laboratories online and continue to make our support felt to those who need it most “.
He said it Anna Segatti, president of Strength and Smile Onlus, on the occasion of the event ‘The value of self-care in the path of cancer therapy’, which was held this morning in Rome in the presence of representatives of the political-institutional world, health professionals and representatives of associations active in the area. “Strength and a smile – recalled the president – is a non-profit organization that deals with supporting women who face cancer. So it is extremely important to spread the message of our mission and that is why today we want to raise awareness among institutions, especially about the importance of our project “.
“Unfortunately, during the lockdown the disease did not stop. For this reason – Segatti highlighted – we had to invent something different because we could not enter hospitals because they were all closed, you could only enter for certain pathologies. Hence the idea of create gods online workshops: the beauty consultant connected through the Internet with some patients who attended from home and to whom we had sent the bags with our products. In this way they underwent the 13 steps of our makeup, from cleansing to applying lipstick. It is an alternative method that can never replace face-to-face workshops, but it has given us the opportunity to support all the women who have wished to participate “.