October is the month of breast cancer prevention and the Umberto Veronesi Foundation is more active than ever with ‘Pink is good’, a project that supports research and awareness on the fight against female cancer. At his side also Qvc Italia with the ‘Shopping4Good’ campaign, a program developed to support fundraising to support scientific research and the treatment of breast, uterus and ovarian cancer. “Collaborations such as the one with Qvc are fundamental – says Monica Ramaioli, general manager of the Umberto Veronesi Foundation – We also choose them based on the products and target of their customers, because companies like Qvc have a strong media impact and can help us transmit those that are our guidelines. Furthermore, these collaborations represent almost 40% of our fundraising capacity. “
The whole world of health has suffered severe slowdowns from the Covid-19 pandemic and cancer prevention has also suffered. “Last year 4 and a half million people were not invited to do prevention activities, and of these 2 and a half million were unable to take the exams they should have done – Ramaioli recalls – This means that there was a failure to diagnose when perhaps the tumors were still small and would have allowed the patient to be taken care of in a timely manner. With a delay of one year, everything becomes heavier both for patients and family members and for the costs that the health system will have to bear “.
However, prevention continues to be fundamental and in Italy there are still several steps forward to be made. “Until a few years ago it was difficult to talk about tumors in the media, but prevention must be daily and incessant – specifies Ramaioli – Frequently talking about nutrition, sports and all that is prevention is fundamental. It is a question of culture. and mentality, there are Italian regions where there is still too little talk of prevention and consequently much less is done “.