Vibe manager Sabina (37) provides the perfect rock ‘n roll atmosphere in the Hard Rock Hotel |  What does a…

Vibe manager Sabina (37) provides the perfect rock ‘n roll atmosphere in the Hard Rock Hotel | What does a…

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Vibe manager Sabina (37) provides the perfect rock ‘n roll atmosphere in the Hard Rock Hotel |  What does a…

What does a…If you look at our job landscape, you will see special functions. A field service engineer, a lab technician or an assembly worker: we obviously need them badly, but for what and why? In this series, each week someone tells about his or her profession. Today: Sabina Dik (37), vibe manager at Hard Rock Hotel Amsterdam American.

What exactly do you do as a vibe manager?
“My role is very diverse. This is how I organize events that are held here, such as a closet sale with Candy Dulfer or lectures from professors or Metallica. I also take care of all playlists. Every room in the hotel has its own atmosphere. You can hear more soul and rock and roll like Queen and Led Zeppelin in the bar. While you hear Britney Spears in the elevator and you go to the toilet in the Macarena. In addition, I try to get people to us. In the Netherlands it is crazy to walk into a hotel just to have a drink, while that is very normal abroad.”

What does your working day look like?
,,I spend a lot of time talking and consulting with colleagues. We try to create an open atmosphere where you can tell about yourself. Chat with guests so they leave with a nice story. I also check, for example, how the music comes across in rooms and I tune guitars that we lend to guests. And when the events pick up again, that’s what I’m mainly working on.”

How did you get started?
“I went to art academy in Groningen at a young age, but I didn’t know what I wanted to do with it. I wanted to do something creative and not settle for a boring office job. I then went to Amsterdam and had many catering jobs. After that I was the manager at Henk Schiffmacher’s tattoo parlor and I helped develop the concept of the Volkshotel. Then I went to California to get my American dream to follow: I’m with singer Adam Levine from Maroon 5 to recordings of The Voice biked around LA and immersed myself in the local music and culture. When I came back, a friend pointed me to the vacancy of the Hard Rock Hotel Amsterdam American, where I have been the vibe manager since March last year.”


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This is the ultimate job for me. It really suits my personality

Sabina Dick

What do you like most about your job?
,,That I don’t have to make any concessions and that I can really be myself. It really is my worst nightmare that I sit on a bench somewhere and realize that I have lived for someone else. This job really fits my personality. The way I look may not be what you expect in a hotel, but it’s who I am.”

And what’s less fun?
“That we are so behind the times because of corona. We had so many big plans, but that’s not possible. That does give it a dark edge. Fortunately, there is plenty going on behind the scenes. For example, video clips are recorded here and there were TV recordings. So a lot is still happening here for a corona situation. Although it is of course different.”


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Work was never the ultimate for me, but because of this job my ambitions have grown considerably. I would like to put this place on the map kaart

Sabina Dick

Would you recommend this job to your friends?
,,Certainly! Sometimes I feel like I’m Mickey Mouse in Disneyland Paris. Many of my friends are into music and would love this. But it’s not for everyone. It’s hard work and you do a lot more than people expect. But it’s so much fun.”

Is this your dream job?
,,Yes I think so. Work was never the ultimate for me, but because of this job my ambitions have grown considerably. I would like to put this place on the map. I would like to continue doing this until I retire. That you do it with such passion that after thirty years you suddenly think: have I been doing this for so long? But I also know that eventually you have to make way for new young people and their ideas. Even if I stay forever young.”

Like Sabine, do you want a special job where you help set the mood? You will find dozens of relevant vacancies on Nationale Vacaturebank. We highlight three for you:

Welfare & Support Foundation is looking for a Atmosphere maker for a community center in Pijnacker-Nootdorp. You ensure a warm welcome for visitors, you have an eye for atmosphere and hospitality and you contribute to a pleasant meeting place for different target groups.

The Idea Factory in Uden is looking for a Hospitable Handler. Reinforcements are being sought for the current team for a combination of reception and catering tasks, now that people are coming back to work at the location more often from their business home.

Are you interested in becoming Sabine’s new colleague? The Hard Rock Hotel Amsterdam American is looking for a F&B Apprentice who will join the team in the Art Deco restaurant Café Americain.

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