The streaming platform Netflix began to test its ambitious project to introduce video games within your application, with two titles for cell phonesAndroid set in his television series Stranger Things.
Last July, Netflix finalized its plans toexpansion to gaming and confirmed that its initial offering will be based on mobile games that will complement no additional charge to subscription that the user has and that already allows him to access movies and series.
Now, the tests of Netflix internal video games arrive for the first time, although at the moment only to the service subscribers in Poland, as announced by the official Netflix account in the European country. “We are going to talk about Netflix and video games,” they posted on Twitter.
“Today, subscribers in Poland can test Netflix mobile titles on Android with two games, Stranger Things: 1984 and Stranger Things 2. It is very, very premature and we have a lot of work to do in the coming months, but it is a first step ”, they completed.
Porozmawiajmy o grach na Netflix. Od dzisiaj użytkownicy w Polsce mogą wypróbować dwie gry mobilne na Androidzie: Stranger Things 1984 i Stranger Things 3. Jesteśmy na wczesnym etapie i mamy jeszcze dużo pracy do wykonania w nadchodzących kiesroz. pic.twitter.com/T2QlTH4xoY
– Netflix Polska (@NetflixPL) August 26, 2021
From this Thursday, Polish users will be able to play two Stranger Things video games for Android mobiles from within the mobile service app.
“We are in an early stage and we still have a lot of work to do in the coming months, but this is our first step,” said Netflix, which also recalled that its video games they have no ads or internal purchases.
The mobile game about Stranger Things that Netflix started testing in Poland.
As stated in the previous statement, the intention is to develop video games “as one more category” within the content they offer. The business expansion will be “similar to original films, television and animation.”
At least in these early stages they will focus specifically on mobile titles, so for now will not compete directly with services like Amazon Luna or Google Stadia, platforms that use streaming for games, but that follow a different strategy.
“They will attract few players, if any, and they won’t have compelling (intellectual property) that allows them to create engaging games, “said Michael Pachter, an analyst at Wedbush Securities.
The fear of a subscription increase
One of the concerns that current subscribers may have is about the possibility that this new category will end up affecting subscriptions. According to Netflix, there are no plans to increase the price of your plans in the near future.
It remains to be seen, however, how video games evolve and if they produce more ambitious titles in the future.
For his part, Netflix’s chief product officer, Greg Peters, said that getting into video games will be a multi-year effort and that the signature will start little by little.
“We really see this as an extension of the main entertainment offering the one we’ve focused on for the past 20 years, “Peters said.
The big “N” platform dabbled in gaming earlier, as did the launch of an interactive episode – “Bandersnatch” – of the original series “Black Mirror” and also a free mobile game derived from its hit show “Stranger Things. “.