One imagines that some must be biting the finger at Sony at the moment.
When we look at the present time the report of the forces in Hollywood, there is no doubt of who comes out the better between Marvel and Sony. Despite the case Spider-Man that imbalance sometimes the power relationship between the two companies, Marvel and Sydney remain true giants who can count on a crowd of movies especially cost-effective. Nevertheless, the entire Marvel universe would have belonged to Sony. It rewinds the time that some would probably forget today.
When Marvel was in financial difficulty
The story, relayed by Screenrant, is told in the book “The Pig Picture: The Fight for the Future of Movies ” by Ben Fritz. Everything begins in 1996. At the time, Marvel simply is in bankruptcy, overwhelmed by debt colossal. If it is Avi Arad, which will save lastly the company and will give him a new impetus, Marvel is then proposed to several companies, including Warner Bros, which owns DC Comics, rival of Marvel and so Sony. It is this company that would have been the closest to finalizing the purchase of Marvel. Already at the time, the film rights to Spider-Man are the priority for Sony.
The case fails the first time due to the chaos that reigns at Marvel. Shortly after, Sony receives a new bid, of $ 25 million to acquire all of the rights of super-heroes owned by Marvel. Sony is going to refuse the offer so incredible and the deal will be finally around $ 20 million, for the only Spider-Man. A financial assessment may seem crazy today, as the amounts seem paltry. The ratio of $ 20 million for the only Spider-Man, and $ 25 million for the whole, also illustrates beautifully how the rest of the super-hero was so under-rated.
However, if Sony can want today, there is no way to guarantee that the company would have had the same results. Kevin Feige himself explained a few months ago why the acquisition by Disney had been crucial beyond the financial aspect.
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