The giant of the web has fine points to make on this very competitive market.
On the market of streaming video games, nobody seems to be able to come shoving Twitch that continues to beat records. The confinement period is particularly conducive to the platform with increased hours of viewing from 23 % between the months of February and march.
In the long term, however, Facebook Gaming could come to try to challenge this hegemony. The service began last year to recruit streamers of talent from Twitch at the image of Jeremy Wang, aliases, Disguised Toast. This strategy seems to gradually bear fruit. According to the data of StreamElements, the platform has seen an increase of 210 % of the hours of viewing in December 2019. This gave it a market share of 8.5 %.
A user base to make the difference
Subsequently, the company has decided to take advantage of the containment to release the app on Android, the iOS version should also arrive very soon. According to a note from Zacks Equity Research, Facebook Gaming has several points to make in order to succeed over time.
The company has a huge user base, which can help to find his friends on the games or to send invitations to recruit new participants. They can also share their feats directly on Facebook with a single click, which makes the task easier in comparison to services such as Twitch and YouTube.
Finally, the analysts believe that the platform could attract audiences by taking advantage of the confinement period to bring top-level athletes. This is particularly the case with tournaments are “Stay at Home Slam” which was attended by the champions of Tennis Serena and Venus Williams, and Maria Sharapova last weekend.
On this last point, it should be noted, however that the competitors are not at rest and it was able to see several drivers of Formula 1 to test their reflexes live on Twitch.
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