FIGHT The department of Seine-Saint-Denis is taking advantage of the World Cup in Qatar to tackle online betting and raise awareness among its population, especially the most young people, at risk of addiction, using the codes of past campaigns
The department of Seine-Saint-Denis launched just before the World Cup in Qatar, a prevention campaign against sports betting, particularly aimed at young people. — Department of Seine-Saint-Denis
- For this World Cup in Qatar, the National Gaming Authority (ANJ) predicts that bets on the Internet will reach at least 530 million euros, or 70% more than in 2018, during the previous World Cup in Russia.< /li>
- On this occasion, the department of Seine-Saint-Denis decided to launch a prevention campaign against online sports betting, using the codes of the youngest, and on the basis of already existing advertisements .
- For Stéphane Troussel, the socialist president of the department, this campaign is only the starting point for changing the legislation on the supervision of this practice, with a high addictive risk.
Sunday begins the FIFA World Cup in Qatar, and who says popular global sporting event also says sports betting. And this year, according to the forecasts of the Autorit’ Nationale des jeux (ANJ), stakes on the Internet will reach at least 530 million euros, i.e. 70% more than in 2018, during the previous World Cup in Russia. The opportunity for the department of Seine-Saint-Denis to launch a prevention campaign against sports betting, “ ” destination of the population of course, but young people in particular, ” assures Stéphane Troussel, the socialist president of the department.
Indeed, according to a health study public France published in October, out of 100 sports bettors, around fifteen risk having a problematic practice. And according to a study by the Autorit’ national games dating from 2021, 69% of online bettors are under 35 years old. However, Seine-Saint-Denis has been for years the youngest department in metropolitan France. “This World Cup in Qatar is one of all excesses, including in terms of sports betting, we are taking advantage of this window of opportunity to have good visibility. for our campaign.”
“I like this adrenaline”
Karim, 20, crossed to the exit of a PMU bar in Pantin assures him: the Football World Cup is the perfect opportunity to get back on track. “””I have been playing for at least 3 or 4 years. Small sums eh and especially on football.” The young man, who works on temporary assignments, admits that he never calculated; his earnings… and its losses. “I’d rather not know. Because surely in total, I lost more. But I like this adrenaline, I discuss it with my soces, we compare our bets.” In 2021, only 0.02% of players won. at least 10,000 euros over the year thanks to sports betting.
Asked whether a prevention campaign can have any effect on him, Karim hesitates: “I know that I could spend my money elsewhere. But frankly I’m not addicted. It’s just to pass the time.” A pastime forbidden to minors and which carries a high risk of addiction. Also according to the ANJ study of 2021, more than a third of the 15-17 year olds questioned bet online. And if behaviors to risk and transgression are often obligatory passages of adolescence, you have to be wary of them when you can no longer do without them.
The codes and vocabulary of the youngest
At the departmental council of 93, we know the addictive risks of online betting and the striking power of these companies: “They use increasingly aggressive ads to seek out these public, the youngest and ultimately the poorest among them, analyzes Stéphane Troussel. We therefore found opportune to take up their slogans by diverting them because if the campaign had been smooth, snag-free, you would never have heard of it.” He is also pleased with the echoes of this new campaign, with in particular a retweet from the mother of Kylian Mbappé, the PSG player categorically refusing to appear in this kind of advertising. .
Avec vous 🙏🏻 https://t.co/TmOt6XSDfk
— lamari fayza (@FayzaLamari)
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Even if Winamax has been obliged at the beginning of the year to withdraw its advertising; “Everything for the daronne”, because, according to the ANJ, she was spreading “the message that sports betting can contribute to improving sports betting. social success”, the punchline made noise, and especially among young people who she borrowed its codes and its vocabulary. And perhaps even conquered new audiences: the ANJ survey dating from 2021 also found that in 2020, 34% of sports bettors were between 18 and 24 years old , compared to 25% in 2012. The online betting public is therefore increasingly young.
“”With us, it’s the law of the jungle””
The president of Seine-Saint-Denis wants to rely on this campaign to change the legislation. “Obviously, we take advantage of the sporting event that is the World Cup, of the enthusiasm it will arouse to shed light on this major problem of drug addiction. bets, especially when you know that 65% of bets are made on football.” Stéphane Troussel assures him, France can do much better in regulating advertising on this market; precise: “When you look at Spain, Italy or the United Kingdom for example, you realize that for ten years here, it’s been the law of the jungle.”
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He hopes to alert MPs to decide on the UK model of cookie policy. prohibit in particular influencers, personalities and high-level athletes from participating in; such campaigns. And put an end to welcome offers, such as “win 100 euros, before you even start playing”, to attract new players. France must enact legislation as it did a few years ago for tobacco and alcohol.” An ambitious bet.