Xiaomi says goodbye to its trademark and changes the name of all its devices

Xiaomi says goodbye to its trademark and changes the name of all its devices

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Xiaomi says goodbye to its trademark and changes the name of all its devices

Regular users of the products of Xiaomi they will find a novelty that goes beyond its own technical characteristics. The brand recently decided to withdraw a distinctive detail of its products, the surname “Mi”, that you currently use in the names of many of your devices. Now they will be known only as “Xiaomi”.

The Chinese company made the business decision to unify the denomination of its products internationallyand in the chinese market, after its first launches since 2011, where its devices were already known only as “Xiaomi” followed by the rest of the name, while in the rest of the world they were called “Mi”.

This was revealed by a source from the third world cell phone manufacturer, which recently moved from this privileged position to Manzana. The nomenclature change of the products, as they assured, will come into force as of the third quarter of this 2021.

The Xiaomi Mix 4 phone debuted under a new name. Photo: Xiaomi.

Meanwhile, the new cell phone Xiaomi Mix 4 It should have been named as Xiaomi Mi Mix 4, like its previous version Mi Mix 3, but the electronic company dispensed with its traditional surname for the products that will see the light from now on.

Improve brand presence

With this change, Xiaomi aims to “unify the global brand presence and close the perception gap between the brand and its products.” Still, this change could take a while to establish in all areas of the world.

Xiaomi says goodbye to its trademark and changes the name of all its devices

Redmi Note 10 5G, the new from Xiaomi in Argentina.

From now on, the products will be divided under two brands. On the one hand, there will be the Xiaomi brand that will bring together premium products; while the mid-range Redmi sub-brand that is characterized by inexpensive equipment for young audiences will not be affected.

The surname “My” will disappear from the entire catalog and ecosystem of the company. For this reason, surely the devices of the brand that the company will launch from now on will be called Xiaomi 12 and successively. Nor would it be strange that the new Xiaomi Mi 11T Pro is the Xiaomi 11T Pro.

Xiaomi says goodbye to its trademark and changes the name of all its devices

Xiaomi’s robot dog, CyberDog, equipped with a complex navigation system.

In recent weeks, the Chinese technology company also decided to expand its product catalog beyond smartphones, by presenting a new quadruped robot inspired by the physiognomy of a dog: Cyberdog, open source and designed to be a companion.

CyberDog is the first of its kind launched by Xiaomi, as the Chinese manufacturer has reported in a statement. It aims to get users, robotics enthusiasts, and developers to collaborate on an open source project to enhance the potential of quadruped robots.

Xiaomi’s robot dog is calibrated by motion motors created by the company, and can reach a rotation speed of 220 revolutions per minute (rpm) and a running speed of up to 3.2 meters per second (11.5 km / h). including support for complex actions how to do somersaults.

To get closer to biological organisms, Xiaomi endowed its robot dog with eleven high precision sensors that guide your movements in real time. This includes everything from touch sensors to cameras, ultrasonic sensors, GPS modules, and other systems.

SL