Building the scenario was a two-step process in which the researchers first became familiar with the various XR devices, XR advertising, and finally manipulative advertising, so that they could create much more realistic exercises.
From there, they produced a series of prompts to guide the creation of the scenarios, asking some questions, such as: How could bad actors use an existing XR publicity technique? Could a certain manipulative advertising technique be replicated in XR?
Once this was done, they created scenarios and use cases that demonstrate how future ones might manifest themselves. advertising manipulation techniques through XR.