Breaking News Contrary to popular belief, young people aged 16 to 30 prefer traditional media to influencer accounts or online-only media to get their news
50% of young people from 16 to 30% most often use television for information , according to an Ipsos survey unveiled at the Medias en Seine festival. — 20 Minutes/Canva
Television remains the preferred channel of information. young people aged 16 &; 30 years, far ahead of exclusively online media or influencer accounts on social networks, according to an Ipsos* survey unveiled Tuesday at; on the occasion of the Médias en Seine festival organized; by Le Parisien-Les Echos and franceinfo.
Contrary to popular belief, 40% of those polled claim to follow the news. “first and foremost using mainstream media” on their traditional media (TV, radio, newspapers), and 35 % “ by chatting” with their loved ones (families, friends, colleagues, teachers…). Slightly more than a quarter (26%) say they turn first. to “accounts of general media or journalists on social networks (TV, radio newspapers)”, compared to 23% for applications and sites of the latter, 22” ;% for exclusively online media (Brut, Konbini, Mediapart, Huffington Post…) and 17 % for influencers or experts on social networks.
Hugo Decrypts far behind ;re TF1
When asked which media “you use most often to keep up to date on current events?” (50 %) answer “television channels (TF1, France 2, M6, Arte…) buckets, apps)”, in front of “streaming news channels” (30 %), “ the major national newspapers” (24 %) and radio (22 %), “regardless of format”.
Then come the “accounts of influencers or experts dedicated to news on social media” such as Hugo Décrypte (22 %), exclusively online media (21 %), the regional press (18 %) and the specialized press on a topic such as Les Echos or the Team (14%).
But a lack of confidence
However, these practices do not necessarily reflect the level of trust placed in the company. to each media. Only 39% of respondents say they trust “in news information. data” by news channels, compared to 44% for accounts of the Hugo Décrypte type, 59% for traditional channels or 61% for radio stations. Overall, three-quarters of respondents say they trust at least some media and journalists.
Concerning the topics covered, they would like to see more of the environment (28 %), social issues (purchasing power, inequality, unemployment, 26 %), and health. (20%).
* Survey conducted online from November 10 to 15 among a sample of 1,000 people representative of the French population 16 to 16 years old 30 years, according to the quota method.