n, the members of the Board of Directors of SID and MercaSID together with the main executives of the Grupo SID, the campaign for the 85th anniversary “Unidos por la familia”. was launched.
The business group met his guests to present the entire journey of this conglomerate of companiesthrough its actions, which has lefttraces of well-being and commitment to Dominican families, providing top quality products and serving with dedication, passion and differentiation.
At the beginning of the activity, the An opening video, of the eight decades that have allowed it to be an industrial benchmark. With a trajectory, highlighted by the passage of doors that opened at each milestone it has experienced this important business group.
In her words of welcome to the activity, Ligia Bonetti, executive president of Grupo SID, expressed: that the entrepreneurial spirit “that we have to assume today in these times of global turbulence” has “the duty to create our door and build new footprints without stopping, finding every opportunity.
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The door where we will seek to make our dreams come true, where we commit ourselves to our values and principles to give everything for everything”.
He said that responsible businessmen such as the SID Group and in many other companies, “we do not speculate with prices, we do not risk the well-being of our people, we do not skimp on creating the best living conditions for our collaborators, and we are present with our social responsibility programs in good times and bad times. bad, in all the provinces of the country & rdquo ;, affirmed Bonetti.
Expressed that for more than eighty years, the SID Group has taken firm steps, working to improve the quality of life of Dominicans, strengthening its socially responsible commitment, impacting the areas of health, environment, sports, education, ;n and culture.
Bonetti declared what They are moving towards “a technological transformation, an organizational transformation and perhaps the most relevant of all: a mental transformation.” The change of mentality, learning to be agile, flexible and adaptable to circumstances continues to be the most difficult challenge to overcome, but one that can continue to be strengthened with confidence and a decisive attitude.” p>
Leyla Alfonso, Director of Corporate Communications at Grupo SID, presented the Celebration Campaign inspired by “What unites us as a family”.
Transformations
In the last five years ;os, he affirmed the Grupo SID executive, “we have worked on a digital transformation and on the vision of new businesses, understanding that the world looks at our country with eyes of interest, that interest is what will allow new investments, jobs, growth and opportunities. Let us be spokespersons for justice, inclusion and equity.”