In the Italian market of August 2021 the effects of state incentives were not seen: too early to verify the extent of these bonuses created specifically to stimulate a sector that would otherwise stagnate given the economic significance of the purchase of a new car. Consequently, the statistics fell by a resounding -27.3%; a percentage that figures more figures less is also found in the data of the various leading brands in Italy.
In a range that varies between -20% and -35% there are several houses like Fiat, Volkswagen, Ford, Jeep, Hyundai, Skoda, Nissan, Seat, Mini, Land Rover, Honda. There are also those who are worse off (Citroen, -60% compared to August 2020, Alfa Romeo, -64%), while some brands have resisted the summer heat waves more.
A clear example is Kia: during the month of August it got the plus sign. The Korean brand sold 13.02% more cars than in August 2020, entering the monthly top ten ahead of Dacia, Audi and Peugeot.
Under the thousand cars delivered, other brands also experienced a positive month: DR Motor, Tesla, Subaru, Maserati, Great Wall. In terms of volume, however, the reduced drops of Toyota (-4%), Lancia (-9%) and Suzuki (-6%) are most affected.
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In the annual calculation, the general ranking sees Fiat in first place with a market share of 15.51%. Volkswagen (8.74%) and Peugeot (6.19%) follow. On the podium only the French brand boasts an improvement year on year, albeit decimal. The top ten also includes Ford, Toyota, Renault, Citroen, Jeep, Audi and Opel. The first brand with a negative balance of sales compared to the very complicated 2020 is Alfa Romeo: -22.38%.
Among the groups, Stellantis holds 39.02% of the Italian market, firmly ahead of the Volkswagen Group which stands at 16.67%. Renault holds out in third place with an 8.5% share. Despite the month of August, the Italian market of 2021 compared to 2020 is still in positive balance, with a + 30.9% since January 1st.
FP | Samuel Prosino
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