The Spanish communicator attributed the passage to the second round of the engineer through social networks. The campaign team contradicts him
Víctor López had uploaded this photograph to his Twitter account after Hernández passed into the second round.
During the afternoon of this Wednesday, June 1, and through a press release, the campaign of the candidate for the presidency of Colombia for the League of Anticorruption Leaders, Rodolfo Hernández Suárez, distanced himself from the Spanish political strategist Víctor López, known on the international scene. for being the man behind the triumph of Central American Nayib Bukele in his presidential campaign for El Salvador.
Through the letter, the team of the former mayor of Bucaramanga asked the media to Be precise with the information you give about who participates in it and who does not. For example, they noted that the person in charge of his strategy is Ángel Becassino. According to La Silla Vacía, this Argentine writer and strategist has lived in Colombia since 1986 and has been a political and government marketing advisor in countries such as Colombia, Mexico and Venezuela.
“Until a couple of months ago, the strategists of his presidential campaign were Hugo Vásquez and Guillermo Meque, two Argentines who had to withdraw due to threats,” they added in the statement . According to the book Los presidentiales, Vásquez and Meque had been his collaborators since the 1990s and helped him strengthen his real estate business in the dark times of the UPAC. They were also the ones who helped him win the Mayor’s Office of Bucaramanga in 2015.
They also highlight that the engineer’s communications team, “headed by Luisa Olejua, has been in charge of the digital strategy and its recognition on social networks, where the engineer has positioned himself as ‘The king of TikTok’”.
Regarding Bukele’s renowned strategist, his campaign team assures that he approached the engineer between October 30 and November 5, 2021. During that week, Víctor López “presented a strategy and communication proposal that was not accepted by Hernández, and despite the insistence of the Spaniard, the engineer rejected the offer.”
This message comes days after Rodolfo Hernández was announced as the direct opponent of the left-wing candidate, Gustavo Petro Urrego, in the second round on June 19. Once it became known, López got on the victory bus through his Twitter account:
“Congratulations! Your family loves you very much, I’m glad I helped you at the time to achieve glory today. Rodolfo Hernández Presidential Candidate Colombia already in the 2nd Round and the 13 “Chinese” of the Inge”, assured the European strategist. To that message he added four photographs together with his engineer and his team, including the one on the cover of this article.
Another photograph that Víctor López posted on his Twitter account.
It should be remembered that despite what was said in the statement by the engineer, Rodolfo Hernández, he was seen in January 2022 together with the strategist López, when the candidate attended a presidential debate organized by the Revista Semana and the newspaper El Tiempo.
“Those who attended the face-to-face meeting confirmed that López, president and founder of Kayros Group -a global network for reputation, communication and public affairs management-, spoke in the ear of the presidential candidate before and after the meeting< /b>”, said Semana.
About the political advisor, it is known that he has a degree in Journalism and Political Science, a master’s degree in Political Analysis and Institutional Consulting, and has a postgraduate degree in Leadership for Global Competitiveness by Georgetown University (USA). In America, he has been behind several presidential campaigns, including Bukele’s, one of the first won with a virtual approach on the continent.
In an interview with the newspaper El Heraldo de Honduras , López described himself as: “a noble, humble, hard-working person who keeps his word and who simply wants to make this world a better place through communication and politics ”.