Avoid the failure, which with the crisis of Covid it is becoming a concrete prospect. Create a new competition, where the sporting defeat it will never be one again economic loss. The reasons why i 12 club richest in Europe they decided to create the Superlega are these. These, along with others 3.5 billion of reasons: i money that the founding members would receive immediately, just for the fact of participating in the tournament, guaranteed by JP Morgan, one of the wealthiest investment banks in the world, lender of an event that promises to have at least 4 billion in turnover e 5 billion fans around the planet (but it would be better to call them consumers).
4 BILLION EURO CAKE (FOR A FEW ELECTED) – The Superlega intends to replace the Champions League, to build a business more global e richer. Not that the cup conceived by Uefa was not paying much: it was already worth it over 3 billion euros per season, with the new formula there is talk of reaching almost 4 billion. To be divided, however, among all the teams, with different criteria of course, but they are still 36. And in the hands of Uefa. With the new tournament, the big players in Europe would have money and powers directly in their hands. In the first confidential documents, there is talk of revenues of around 4 billion euros from only tv rights: removed 900 million of various costs (including a share of “solidarity” to other competitions, a kind of alms for the poor of Europe cut off from the event), there would be over 3 billion to be distributed among a select few (given that the 5 guests would take little or nothing and there will also be among the 15 founders different hierarchies). In short, each club would be guaranteed a minimum between 150 and 300 million euros, when currently in the Champions League a maximum of one can be collected hundred in case of final victory (but much less with a premature exit in the groups or in the round of 16). The cake will be bigger and there will be fewer heads to feed.
THE CLOSED SYSTEM THAT ELIMINATES SPORTS RISK – The real keystone of the new project, however, is above all the transition from open system (based on sporting merit) to that Closed (based on the right to participate). If we look at the formula, in fact, the Superalloy is not too different from new Champions proposed by Uefa. In total there would be 193 match per season (less than the Champions, which wants to rise to 225), to be played in addition to midweek shifts, at least for the moment abandoned the idea of weekends. The difference is all in the mechanism participation blocked. And in what it entails. The 15 founding members will never run on risk of stay out because of an unfortunate season. The money flow will be always guaranteed and will give balance to stability. And then there will be the initial bonus, that of JP Morgan: 3.52 billion euros, to be divided by 15. But not exactly in equal parts, even in the Super League there will be Serie A and Serie B clubs. A check one-off between 350 and 100 million euros, to “invest in infrastructure” and above all “face the Covid crisis”. The password is financial sustainability: Thanks to this funding and the guaranteed income every year, the budgets of the top European clubs will never be again in danger.
REASONS: SPANISH DEBTS, DREAMS OF FOREIGN PROPERTIES – The project, in fact, stems from the desire to reach a new market and increase revenues. But also from fear. This explains the birth of the Superlega and the teams that are currently part of it. The Germany of Bavaria Monaco (which has a healthy system and has already been said against) and the France of Psg (the sheikhs are very close to UEFA). There are only Spain, Italy and England, it is no coincidence. The clubs Spaniards I’m overwhelmed by debts: Barcelona e Real Madrid they are two incredible money machines, but they have monstrous bank exposures (in the case of the Catalans over a billion). In Italy, Agnelli’s Juventus has been working on the project for years, but it is also convenient for the Milanese: the Milan he finds himself in the hands of an American fund and has not been able to qualify for the Champions League for almost a decade. As for theInter, the Superalloy is the quickest solution to give relief to Chinese property, who has turned off all the taps but doesn’t seem inclined to to sell. The English clubs remain, which paradoxically should be the less interested to the project, considering that the Premier it is the only league that travels on economic levels comparable to those envisaged. But even the English league recently showed a worrying downturn (from TV rights down). And even here there are now foreign properties (Liverpool, Manchester United, Arsenal are American) who dream of a different model. It is the final assault on the idea of the European football. Of what little was left of it.
Twitter: @lVendemiale
