The Mexican driver starred in a spectacular weekend of results that, in addition to catapulting him into the Formula 1 Championship, also paid off in economic value to via networks
Checo Pérez won the Monaco GP and entered the fight for the Drivers’ World Championship alongside Max Verstappen and Charles Leclerc (Photo: REUTERS/Christian Hartmann)
The Grand Prix of Monaco 2022 brought about a necessary consolidation of the image of Sergio Pérez as a star of Formula 1, as his victory served to finally position him as a serious candidate for the title and stop being completely overshadowed by his teammate Max Verstappen.
Although the Mexican must maintain his level so as not to fall in the perception of motorsport fans, winning in Monaco catapulted him to another level as a driver, mainly due to the prestige It’s hard to win on a circuit as iconic as the principality’s.
How could it be otherwise in the 21st century, this was also reflected on social media, universe that governs the yardstick in terms of popularity and influence of a public figure, which leads to determining the economic value of the person in question.
Sergio Pérez defeated Max Verstappen in the Monaco GP and was superior throughout the weekend (Photo: REUTERS/Benoit Tessier)
According to a brief report presented by the platform < i>Zoomph, dedicated to the intelligence of the social audience and the measurement and evaluation of possible sponsorships, the image of Checo Pérez on social networks gave a great jump in the last weekend, which can be translated into a million dollar increase in its economic value.
Since the end of the race in Montecarlo and until Tuesday, May 31, the Mexican’s social networks, taking into account Twitter, Facebook and Instagram , generated more than 3 million interactions, in addition to a brutal number of almost 58 million impressions.
These figures generated an estimated value of USD 2 million 500 thousand dollars only through social networks, product of his spectacular victory, but also combined with the contract renewal with Red Bull and even along with the controversial videos in which he was seen celebrating on board a yacht.
Sergio Checo Pérez produced $2.5 million worth of social media after winning the Monaco GP (Photo: Twitter/@Zoomph)
After the victory, the name and accounts of Checo Pérez in the world of Formula 1 soared everywhere, because like never before he gained prominence in the accounts of Formula 1 and Red Bull Racing, above the rest of the drivers.
Likewise, he consolidated the enormous popularity that he had already shown at the previous Grand Prix of Spain, where he came second after a controversial team decision in favor of Verstappen.
The same company specializing in audiences reported that Pérez was the second driver with the highest engagement on social media regarding his posts, term used in the marketing industry to symbolize the long-term relationship of users, in this case their followers.
Checo Pérez was the second driver with the highest “engagement” in social networks during the Spanish GP, generating a value of almost USD 600 thousand (Photo: Twitter/@Zoomph)
The image of Checo was finally consolidated in the < b>Formula 1and for the first time he looks like a serious candidate for the title at the end of the season, because with the victory in Monaco he reached 110 points, six behind Leclerc and only 15 behind Verstappen< /b>, who leads the competition after seven races
Pérez will have to maintain the level that led him to victory in Monte Carlo, as well as the pole position from Saudi Arabia, where misfortune took away the chance of another P1.
The good news for his image, as well as for his personal ambitions, is that the Red Bull leadership, led by Christian Horner and Helmut Marko, have openly stated that they will let him compete for the title alongside Max, so his value as an athlete could reach record levels further down the line if he continues to contend for the championship.
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