-
The promotion has changed and any new, and even established, figure has You have to resort to social networks to be a trend.
Only two decades of the 21st century have passed and in these years the world has been the protagonist of a convulsion. n technology that ruined methodologies and procedures, useful and efficient at the time, in the promotion and sale of an artistic product.
Starting the second decade of this century, previously unimaginable strategies are applied today in the promotion of this type of article that, on occasion, ends in the outburst and degradation of the very image that is to be dimensioned. .
With the implementation and arrival of the Internet, the emergence of social networks, digital platforms, web pages or other spaces, the traditional methods of promoting an artist, program of television, radio or entertainment figure were forgotten.
The confinement that generated the Covid-19 pandemic, between 2019 and 2020, accelerated The use of these platforms that ended up being, at that time, the only means of dissemination and promotion for those who live from entertainment.
+ The exhibitionThe unbridled exposure on social networks or other digital platforms has unleashed a voracious hunger for exhibition, which for years has been feeding all kinds of “morbo” to an insatiable monster that forgives nothing and is implacable with the critics (the public).
Even entertainment figures have joined in selling pornovideos on the Only Fans platform. In other times it was unthinkable.
To this date, many people do not care about the release of a song or a musical production, unless it does not come seasoned with some scandal or shocking news such as the announcement of the withdrawal from the stage of the Puerto Rican artist Daddy Yankee, who took advantage of this publicity to release his latest album “Legendaddy”. The production has millions of views on YouTube and other platforms.
The themes outside the artistic proposal are the ones that often dominate the attention. For example, the Puerto Rican Anuel AA and the Dominican Yailín La Más Viral are singers, but it is the details of their romance that they themselves promote that make sense to the public and millions have turned to consume &ldquo ;the melodrama”, in which the Colombian Karol G had a notable participation (without having to open her mouth to comment).
The advertising dimension that the couple has had has not been achieved with some artistic work. The ruggedness that surrounds this courtship has been a topic of interest that has been on the entertainment board for several months.
+ Expert
If there is an expert in managing the public with the contents of his radio programs and on YouTube, it has been Santiago Matías.
Alofoke, as he is known, has been placing the chips very well for years of entertainment chess, with interviews with controversial characters, disputes, scandals and all kinds of resources that draw attention among its consumers. in reference to others who produce this type of content.
In past decades, artists used other types of strategies. The most daring were the rivalries between singers, musicians or figures, but within a framework of certain respect. public.
Today that code no longer exists. Also before, the competition was focused on bringing the best artistic work. That was the axis of public attention.
+ Cheddy García.
Entertainment people who at the time &ldquo ;analogue” it was difficult for them to position themselves, they found in this type of promotion the perfect niche to position themselves in a good ranking. This has been the case of the talented actress and comedian Cheddy García, who together with her good work in the local cinema and her content on social networks, managed to achieve success. an excellent combination to promote and sell her work and her figure as a social entity. Her positions, occurrences and even doing things that she did not do before placed her in the media eye that she could not at another time.
Alexandra MVP.
Social networks and this type of promotion brought the so-called influencers. In entertainment, for example, Alexandra MVP has also been able to use all her potential in the new marketing modality.