The Ministry of Industry, Commerce and MSMEs, the Ministry of Culture and the Bank Popular Dominicano presented two new projects to continue promoting business opportunities in the so-called orange economy, which encompasses the country’s cultural and creative industries.
Both ministries launched the Creative Directory, a digital registration platform for professionals and companies in the cultural and creative sectors, designed to strengthen the value chain of the orange economy, since it allows supply and demand for services to be put in contact cultural and creative, promoting the positioning of the sector at a local and international level and thereby increasing its added value in the economy.
In this directory, people and companies from the creative economy will be able to exhibit their goods and services and contact potential clients and other professionals who complement their creative proposal. The directory will be available on the web portal www.directoriocreativo.gob.do
Banco Popular announced “Orange Entrepreneurs”, a service that allows creative entrepreneurs to evolve their projects from the original idea to turn it into a successful SME, with access to training and a loan to undertake, with special conditions in terms and rates.
An orange entrepreneur will be able to so Propel your idea through the four phases of the project, receiving finance and ideation workshops taught by certified facilitators and, if you need it, obtain financing designed according to your needs to grow your business proposal.
The development of these initiatives is part of the public-private partnership between the aforementioned institutions and also the Technological Institute of Santo Domingo (INTEC) to promote the orange economy in the Dominican Republic, which They can be found through the web portal www.economia Naranja.com.do, which brings together numerous valuable resources and tools from each institution.
Union in favor of talent creative
The launch of both initiatives took place before representatives of the different industries of Dominican creativity, such as cinema, fashion, design, architecture, gastronomy, cultural management, audiovisual media, software or advertising, among others.
Before them, the executive president of Popular, Christopher Paniagua, highlighted The pioneering effort of the banking entity when deciding to promote and dynamize the actors of the orange economy, first with the editorial and multimedia project “Dominicana Creativa. Talent in the orange economy” and now with this support for entrepreneurs.
“The projects that have been developed within the framework of this public-private partnership have had an excellent reception, making the potential of the creative and cultural economy in the country more and more visible. Once again, it is shown that there is strength in unity. from there the importance that we continue working together & rdquo ;, expressed Mr. Paniagua.
The Minister of Industry, Commerce and Mipymes, Mr. Víctor -Ito- Bisonó, underlined that that this initiative supports the conviction and vision of President Luis Abinader to support the creative industries, which drives the generation of this institutional synergy to promote culture and creativity, not only as part of our heritage, but also as an important and thriving national economic sector.
The official highlighted that “the economy of cultural industries allows ideas to become tangible goods and services that generate economic growth, diversifying the value chain and differentiating the production model of a nation.”
Meanwhile, the Minister of Culture, Milagros Germán, assured It is fundamental for this management to achieve the formalization of culture as an economic, productive and development sector in which our creatives continue to win.
The official added ; It is for this reason that the promotion of creative industries in the country is a central axis of the public policy of this government.
“And today, with the Following the launch of the Creative Directory, we are making a digital platform available to our creatives that will drive them forward. to offer their services locally, and we will witness the export of Dominican creativity”, he stressed.