Domestic violence The dating leader joins forces with the Government to promote help lines in the fight against gender-based and sexual violence
The “Useful Screenshots” of Tinder aim to remember the numbers that can save lives as part of the day of the fight against violence against women — Tinder
From November 25, the day for the fight against violence against women, and for one year, all Tinder users will no longer be able to ignore these numbers: with its campaign entitled “les Useful Screenshots”, the dating giant is partnering with the government to promote gender-based violence numbers and resources. À Through the intermediary of “Swipe card”, these cards that appear between profiles, users will be called upon to take a screenshot of the help numbers and devices that accompany victims of gender-based and sexual violence.
Among these numbers, 3919, the national listening and orientation number, open 24 hours a day, 7 days a week, 17 by telephone and 114 by SMS, intended for for people who have difficulty in to speak or to To hear. The application will also make it possible to redirect to the site arrêtonslesviolences.gouv.fr, a platform set up by the government to make it possible to report violence and find contacts on the side of violence. associations. A campaign to remind people that in the face of violence, resources exist, “even if these numbers are often unknown” explains Benjamin Puygrenier, in charge of of communication on Tinder.
“Violence knows no geographical, cultural or social borders” declares Isabelle Rome
A partnership between the government and Tinder, in line with the “Great cause of the quinquennium” wanted by Emmanuel Macron since his first term. “Beyond” of the symbolic day of November 25, the fight against violence against women is a constant battle that must mobilize our entire society. Violence ignores geographical, cultural or social borders and interferes in all spheres of our daily lives. In this context, I am delighted with the partnership established with Tinder France aimed at raise awareness and guide victims and witnesses. It’s through this type of concrete action that we can better protect girls and women and that we change mentalities over time” said Isabelle Rome, Minister Delegate to the Prime Minister for Equality between women and men, Diversity and equality chances.
For Benjamin Puygrenier, this type of initiative is a continuation of the other features implemented by Tinder, such as profile verification or the “ Does This Bother You? ” (Does that bother you?), which aims to prevent inappropriate behavior on the dating app. “It’s a matter that is close to our hearts. heart: we are convinced that if there is no substantive educational work, no one is going to use these numbers” ensures the load of communication from Tinder. These maps aim to raise awareness among potential victims, but especially witnesses of gender-based and sexual violence, whose role is essential in putting an end to the violence. Tinder users will thus come across these numbers several times, until know them by heart: the operation will last a year.